Universities and the cycling culture

Environmental analysis consistently shows transport as being amongst the top three contributors to a university’s ecological footprint. This paper reports on a study undertaken at the Mawson Lakes Campus of the University of South Australia into cycling as a sustainable transport option. First, the paper analyzes the campus as a text: an artifact which addresses a particular audience and is actively read and interpreted by those who travel through it. In reading the campus, we go beyond examining levels of cycling infrastructure provision to consider the way infrastructure provision constitutes and positions different travelers as (ab)normal. Second, the paper looks at different groups of cyclists on campus, why some commuted to university and others did not and the experiences of each of these groups. It is found that cyclists are largely written out of the Mawson Lakes text which challenges their legitimacy as travelers and as users of campus space. The research also found substantial differences between groups of commuter and non-commuter cyclists and this division fell along staff and student lines. We conclude by suggesting ways that this and other universities might legitimize cyclists and facilitate cycling as a mode of travel.     

Road safety: Research and reality 6th Reuben Smeed memorial lecture

Research has had a major influence in advancing road safety in Britain over more than 60 years. Lessons learnt in the early years provide a model for effective conduct of research of high quality to aid and influence practice and policy making. As the control of road safety research has become more widespread over the last decade and effort more diffused, problems have arisen which militate against the appropriateness and successful application of findings. Conflicts between researchers, practitioners and policy makers stem from lack of mutual understanding of their roles, the need to balance scientific rigour against the urgency of government and practice, and inadequate coherent communication.The potential for road casualty reduction in Britain has been addressed at intervals since the early 1960s. Assessment of the latest trends in casualties, set against current activities to achieve target reductions, shows the need for a further update to redefine priorities. For future advancement of road safety, a 20-point plan of activities is suggested. Technical, social, economic and institutional difficulties, of varying degrees, will need to be overcome to achieve the objectives of the plan. Most importantly, the academic and professional standing of road safety workers needs to be raised.