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This study introduces the concept of loss aversion to consumer behavioral intention at the personal psychological level to
develop an integrative structural equation model for analyzing traveler psychological decision making. In this model, the
relationship between behavioral intention and service quality is a non-smooth function based on the theory of loss aversion.
The expectation service quality in the SERVQUAL model proposed by Parasuraman, Zeithaml, and Berry (PZB) serves as a reference
point. This model can be applied to analyze the effect of non-smooth response of behavioral intention to service quality in
a traveler psychological decision-making process model. Intercity travel among cities in Taiwan is used as an empirical example.
Data were gathered in cities in Taiwan via a questionnaire survey, and the model was tested using path analysis performed
by LISREL. The empirical result shows that all causal relationships are statistically significant. Service quality loss influences
repurchase intention more than does Service quality gain. Finally, this study concludes by discussing managerial implications
and suggesting directions for future research.
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Jiun-Hung LinEmail: |
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Lawrence Frank Mark Bradley Sarah Kavage James Chapman T. Keith Lawton 《Transportation》2008,35(1):37-54
The primary purpose of this study was to investigate how relative associations between travel time, costs, and land use patterns
where people live and work impact modal choice and trip chaining patterns in the Central Puget Sound (Seattle) region. By
using a tour-based modeling framework and highly detailed land use and travel data, this study attempts to add detail on the
specific land use changes necessary to address different types of travel, and to develop a comparative framework by which
the relative impact of travel time and urban form changes can be assessed. A discrete choice modeling framework adjusted for
demographic factors and assessed the relative effect of travel time, costs, and urban form on mode choice and trip chaining
characteristics for the three tour types. The tour based modeling approach increased the ability to understand the relative
contribution of urban form, time, and costs in explaining mode choice and tour complexity for home and work related travel.
Urban form at residential and employment locations, and travel time and cost were significant predictors of travel choice.
Travel time was the strongest predictor of mode choice while urban form the strongest predictor of the number of stops within
a tour. Results show that reductions in highway travel time are associated with less transit use and walking. Land use patterns
where respondents work predicted mode choice for mid day and journey to work travel.
Lawrence Frank is an Associate Professor and Bombardier Chair in Sustainable Transportation at the University of British Columbia and a Senior Non-Resident Fellow of the Brookings Institution and Principal of Lawrence Frank and Company. He has a PhD in Urban Design and Planning from the University of Washington. Mark Bradley is Principal, Mark Bradley Research & Consulting, Santa Barbara California. He has a Master of Science in Systems Simulation and Policy Design from the Dartmouth School of Engineering and designs forecasting and simulation models for assessment of market-based policies and strategies. Sarah Kavage is a Senior Transportation Planner and Special Projects Manager at Lawrence Frank and Company. She has a Masters in Urban Design and Planning from the University of Washington and is a writer and an artist based in Seattle. James Chapman is a Principal Transportation Planner and Analyst at Lawrence Frank and Company in Atlanta Georgia. He has a Masters in Engineering from the Georgia Institute of Technology. T. Keith Lawton transport modeling consultant and past Director of Technical services, Metro Planning Department, Portland, OR, has been active in model development for over 40 years. He has a BSc. in Civil Engineering from the University of Natal (South Africa), and an M.S. in Civil and Environmental Engineering from Duke University. He is a member and past Chair of the TRB Committee on Passenger Travel Demand Forecasting. 相似文献
T. Keith LawtonEmail: |
Lawrence Frank is an Associate Professor and Bombardier Chair in Sustainable Transportation at the University of British Columbia and a Senior Non-Resident Fellow of the Brookings Institution and Principal of Lawrence Frank and Company. He has a PhD in Urban Design and Planning from the University of Washington. Mark Bradley is Principal, Mark Bradley Research & Consulting, Santa Barbara California. He has a Master of Science in Systems Simulation and Policy Design from the Dartmouth School of Engineering and designs forecasting and simulation models for assessment of market-based policies and strategies. Sarah Kavage is a Senior Transportation Planner and Special Projects Manager at Lawrence Frank and Company. She has a Masters in Urban Design and Planning from the University of Washington and is a writer and an artist based in Seattle. James Chapman is a Principal Transportation Planner and Analyst at Lawrence Frank and Company in Atlanta Georgia. He has a Masters in Engineering from the Georgia Institute of Technology. T. Keith Lawton transport modeling consultant and past Director of Technical services, Metro Planning Department, Portland, OR, has been active in model development for over 40 years. He has a BSc. in Civil Engineering from the University of Natal (South Africa), and an M.S. in Civil and Environmental Engineering from Duke University. He is a member and past Chair of the TRB Committee on Passenger Travel Demand Forecasting. 相似文献