Marketing management at the world's major ports

Recent technological developments in maritime transport, particularly in container shipping and larger vessels, are having major repercussions at ports the world over. The latest wave of innovations has increased the level of competition in maritime transport, in particular in port activities. Shippers have many more alternatives available, something that tends to increase the hinterland of each port, precisely by reducing captive hinterlands. Ports are now generally moving towards formulas in which private initiative has a bigger role to play. Increases in competition combined with growth in private initiatives highlight the usefulness of marketing tools in two ways. Externally, because they help to achieve throughputs from remote points of origin and destination, and internally, by aiding the proper coordination of business and organizational activity at a commercial port. The present paper is a transversal study of the current situation of marketing and quality tools at major ports, including the opinions of a range of port commercial and marketing managers. We have also tried to describe the differentiated groups to be found at ports, as a useful methodology for identifying the nearest competition or ports with similar characteristics.     

Effect of fatigue strain range on properties of high-strength structural steel

Ship hulls are built with stiffened steel plates and experience continuous fatigue load cycles when in service. Mechanical properties of the steel are expected to change due to the application of these cyclic loads. Therefore, the mechanical properties of the material at various levels of fatigue damage need to be understood. This paper presents two test series that were conducted to determine the effect of two different strain ranges (2000 and 3000 micro strains) of fatigue cycles on the mechanical properties of high-strength structural steel. The test results indicate that the cycle-dependent behaviours of the material can cause a slight increase or a significant decrease in the yield strength when compared to its virgin state. However, the ductility of the steel does not change much as the strain cycle increases.     

Acceleration noise and level of service of urban roads - A case study

Capacity measurement of roads under mixed traffic conditions as prevailing in India is ambiguous as it varies with time, composition of traffic and roadway encroachments. High incidence of slow moving vehicles and tricycles adds to the problem. Volume - capacity ratio appears to be an inadequate measure of defining level of service under mixed traffic situations. An attempt is made in this paper to explore the possibility of presenting unconventional parameters like standard deviation of speed, co-efficient of variation of speed and acceleration noise as possible measures of level of service. Tentative ranges of acceleration noise are proposed in association with flow and speed to explain level of service of urban roads catering to mixed traffic. The results are based on a study conducted in Madras, a major metropolitan city of India.     

Subsidy and public transit performance: A factor analytic approach

The need to measure and evaluate transit system performance has led to the development of numerous performance indicators. However, depending upon the indicator, we oftentimes reach different conclusions regarding transit system performance. The research reported in this paper uses factor analytic methods to generate a set of underlying attributes (factors) that capture the performance of public transit systems in Indiana. Similar to what is reported in the literature, this study finds three attributes that best describe transit system performance: efficiency, effectiveness, and overall performance. Based upon systemsÕ factor scores, the study finds that systems scoring highly on one attribute generally perform well on the remaining attributes. Further, there is an inverse relationship between system performance and subsidies, a finding that supports performance based subsidy allocations.     

Second-order perturbation added mass fluctuation on vertical vibration of tension leg platforms

Total motion in waves can be considered as a superposition of the motion of the body in still water and the forces on the restrained body. In this study the effect of added mass fluctuation on vertical vibration of tension leg platforms (TLP) in the case of vibration in still water for both free and forced vibration subjected to axial load at the top of the leg is presented. This effect is more important when the amplitude of vibration is large. Also this is important in fatigue life study of tethers. The structural model used here is very simple. Perturbation method is used to formulate and solve the problem. First- and second-order perturbations are used to solve the free and forced vibrations, respectively.     

The design of bus route systems — An interactive location-allocation approach

An interactive modelling approach is developed to solve the practical problem of bus route network design. Possible bus routes are identified with facilities which can be located. Zones or pairs of zones in the urban area are identified with customers who will be allocated to the established facilities. It is shown that the classical Set Covering Problem is useful under the assumption of fixed demand; the Simple Plant Location Problem is effective under the assumption of demand which is sensitive to the level of bus service provided.     

Use and perceptions of a real time passenger information system

The use of high-technology systems in the transport sector has increased steadily over recent years. This paper outlines the development of vehicle monitoring and control systems and their use in the public transport arena. The paper shows how one such system, that operated by Datatrak Ltd., has been adapted to provide a real time passenger information system for the RiverBus Partnership in London.

1 The RiverBus service described in this article ceased operation in August 1993. The collapse of the RiverBus Partnership followed the financial difficulties surrounding Olympia and York, developers of Canary Wharf in London Docklands.

Passenger use and perception of the system is evaluated, based on surveys of RiverBus users. This provides an evaluation of the system, and highlights the importance of introducing such systems based on user information needs and as part of the total marketing package.     

Uncertain demand,modal competition and optimal price-capacity adjustments in air transportation

A new microeconomic model for the operation of an airline facing modal competition with uncertain total demand is developed to analyze optimal price capacity combinations. The novelty is the treatment of the capacity restriction, which is not viewed as affecting negatively individual preferences (e.g. probability of a full flight), but does influence aggregate utility. A mode choice model is used to represent unrestricted individual preferences assuming full availability (phone call demand); air capacity is treated as a variable that acts on the actual choice set. Restricted choices and total demand stochasticity are integrated in welfare calculations (users' benefits and profits). Numerical examples are given and results are analyzed in terms of load factors fare levels, and sensitivity to the stochasticity of requests.This research was partially funded by FONDECYT, Chile, Direction Génerale de l'Aviation Civile, France, the Andes Foundation and the Fulbright Commission.     

Regulatory reform and freight mode choice

Reform of trucking Vehicle Weights and Dimensions (VWD) regulations in Canada is now underway. The effect these reforms will have on the freight transportation industry are only recently the subject of research. This paper is part of this new research effort, aimed at understanding how regulatory reform in the trucking sector will affect the existing competitive relationship between trucks and the railways. The paper presents the results of study and research into modelling the relationship between mode choice and the service characteristics that are affected by VWD reform.Using several periods of data, a series of econometric models are developed which help to elucidate the relative relationships between the mode service characteristics for both of the principal interprovincial freight modes. A technique is developed and presented to model railway user costs in order to overcome the complex and often unrepresentable pricing activities of Canadian railways.The strength of the developed econometric models is presented, including their significance and statistical reliability. This is further reinforced by the similarities exhibited by all the models in the series. The selected model is applied to predict market service responses required of the railway industry in order to compete with the trucking sector now adapting to the new regulations.The impact of the newly implemented vehicle weight and dimension reform on the rail transportation industry is analyzed and railway industry improvements aimed at maintaining its market share are presented. The results predicted by the model show that railway user cost reductions should be moderate, and likely less than the level of inflation over the period of time when trucking converts its fleet to take advantage of the new regulations.Abbreviations AASHTO American Association of State Highway and Transportation Officials - CCMTA Canadian Conference of Motor Transport Administrators - EPI End products, inedible commodity classification - GVW Gross Vehicle Weight - NA 1988 VWD National Agreement - RTAC Roads and Transportation Association of Canada - VWD Vehicle Weight(s) and Dimension(s) - WA 1988 VWD Western Agreement