Not bored yet - Revisiting respondent fatigue in stated choice experiments

Stated choice surveys are used extensively in the study of choice behaviour across many different areas of research, notably in transport. One of their main characteristics in comparison with most types of revealed preference (RP) surveys is the ability to capture behaviour by the same respondent under varying choice scenarios. While this ability to capture multiple choices is generally seen as an advantage, there is a certain amount of unease about survey length. The precise definition about what constitutes a large number of choice tasks however varies across disciplines, and it is not uncommon to see surveys with up to twenty tasks per respondent in some areas. The argument against this practice has always been one of reducing respondent engagement, which could be interpreted as a result of fatigue or boredom, with frequent reference to the findings of Bradley and Daly (1994) who showed a significant drop in utility scale, i.e. an increase in error, as a respondent moved from one choice experiment to the next, an effect they related to respondent fatigue. While the work by Bradley and Daly has become a standard reference in this context, it should be recognised that not only was the fatigue part of the work based on a single dataset, but the state-of-the-art and the state-of-practice in stated choice survey design and implementation has moved on significantly since their study. In this paper, we review other literature and present a more comprehensive study investigating evidence of respondent fatigue across a larger number of different surveys. Using a comprehensive testing framework employing both Logit and mixed Logit structures, we provide strong evidence that the concerns about fatigue in the literature are possibly overstated, with no clear decreasing trend in scale across choice tasks in any of our studies. For the data sets tested, we find that accommodating any scale heterogeneity has little or no impact on substantive model results, that the role of constants generally decreases as the survey progresses, and that there is evidence of significant attribute level (as opposed to scale) heterogeneity across choice tasks.     

Measuring the completeness of complete streets

A tool for measuring the “completeness” of a complete street has applications in developing policy, prioritising areas for infrastructure investment for a network, and solving the right-of-way allocation problem for individual streets. A literature review was conducted on the state-of-art in the assessment complete street designs. Complete streets assessment requires a context-sensitive approach, thus context-sensitive standards of “completeness” must first be established by combining a street classification system with sets of priorities and target performance levels for the different types of streets. Performance standards should address a street’s fulfilment of the movement, environmental, and place functions, and be flexible enough to account for the many ways that these functions of a street can be fulfilled. Most frameworks reviewed are unsuitable for evaluating complete streets because, with few exceptions, they guide street design by specifying the design elements for inclusion on the street. Secondly, the performance of a street can be assessed according to transportation, environmental, and place criteria, and compared to the target performance levels specified by the street’s classification. As there are many different impacts to consider on a street, additional work is required to define the priorities and performance objectives for different types of streets.     

Heterogeneity assumptions in the specification of bargaining models: a study of household level trade-offs between commuting time and salary

With many real world decisions being made in conjunction with other decision makers, or single agent decisions having an influence on other members of the decision maker’s immediate entourage, there is strong interest in studying the relative weight assigned to different agents in such contexts. In the present paper, we focus on the case of one member of a two person household being asked to make choices affecting the travel time and salary of both members. We highlight the presence of significant heterogeneity across individuals not just in their underlying sensitivities, but also in the relative weight they assign to their partner, and show how this weight varies across attributes. This is in contrast to existing work which uses weights assigned to individual agents at the level of the overall utility rather than for individual attributes. We also show clear evidence of a risk of confounding between heterogeneity in marginal sensitivities and heterogeneity in the weights assigned to each member. We show how this can lead to misleading model results, and argue that this may also explain past results showing bargaining or weight parameters outside the usual [0,1] range in more traditional joint decision making contexts. In terms of substantive results, we find that male respondents place more weight on their partner’s travel time, while female respondents place more weight on their partner’s salary.     

Understanding the effects of travel demand management on metro commuters’ behavioural loyalty: a hybrid choice modelling approach

Transportation - As part of efforts to promote sustainable mobility, many cities are currently experiencing the rapid expansion of their metro network. The consequent growth in ridership motivates...     

Impact of family in-home quality time on person travel demand

This paper introduces the concept of Primary Family Priority Time (PFPT), which represents a high priority household decision to spend time together for in-home activities. PFPT is incorporated into a fully specified and operational activity based discrete choice model system for Copenhagen, called COMPAS, using the DaySim software platform. Structural tests and estimation results identify two important findings. First, PFPT has a place high in the model hierarchy, and second, strong interactions exist between PFPT and the other day level activity components of the model system. Forecasts are generated for a road pricing and congestion scenario by COMPAS and a comparison version of the model system that excludes PFPT. COMPAS with PFPT exhibits less mode changing and time-of-day shifting in response to pricing and congestion than the comparison version.     

Unlimited Access

Universities and public transit agencies have together invented an arrangement – called Unlimited Access – that provides fare-free transit service for over 825,000 people. The university typically pays the transit agency an annual lump sum based on expected student ridership, and students simply show their university identification to board the bus. This paper reports the results of a survey of Unlimited Access programs at 35 universities. University officials report that Unlimited Access reduces parking demand, increases students' access to the campus, helps to recruit and retain students, and reduces the cost of attending college. Transit agencies report that Unlimited Access increases ridership, fills empty seats, improves transit service, and reduces the operating cost per rider. Increases in student transit ridership ranged from 71 percent to 200 percent during the first year of Unlimited Access, and growth in subsequent years ranged from 2 percent to 10 percent per year. The universities' average cost for Unlimited Access is $30 per student per year.     

A joint model for vehicle type and fuel type choice: evidence from a cross-nested logit study

In the face of growing concerns about greenhouse gas emissions, there is increasing interest in forecasting the likely demand for alternative fuel vehicles. This paper presents an analysis carried out on stated preference survey data on California consumer responses to a joint vehicle type choice and fuel type choice experiment. Our study recognises the fact that this choice process potentially involves high correlations that an analyst may not be able to adequately represent in the modelled utility components. We further hypothesise that a cross-nested logit structure can capture more of the correlation patterns than the standard nested logit model structure in such a multi-dimensional choice process. Our empirical analysis and a brief forecasting exercise produce evidence to support these assertions. The implications of these findings extend beyond the context of the demand for alternative fuel vehicles to the analysis of multi-dimensional choice processes in general. Finally, an extension verifies that further gains can be made by using mixed GEV structures, allowing for random heterogeneity in addition to the flexible correlation structures.     

We want it all: experiences from a survey seeking to capture social network structures,lifetime events and short-term travel and activity planning

Transportation - Recent work in transport research has increasingly tried to broaden out beyond traditional areas such as mode choice or car ownership and has tried to position travel decisions...