The formulation of marketing strategy in urban public transport

This paper prescribes the parameters of marketing strategy formulation in the context of urban public transport and emphasises in particular the usefulness of the marketing mix and segmentation concepts. A marketing mix comprising the two primary dimensions of service attributes and promotion is advocated, the service attributes to include price, in-vehicle time, mesh density, frequency, reliability and comfort. Three primary trip purpose segments are identified viz. journey-to-work, shopping, and leisure/social trip segments, but these may be expanded into a twenty-four cell matrix once origin-destination and car access factors are included. The sensitivity of demand in these segments is examined mostly by reference to demonstration and experimental project data drawn from the United States and the United Kingdom. For the three primary trip purpose segments demand elasticity is shown to be greater for non-price than for price features; for both price and non-price service features elasticity is shown to be a function of journey purpose being least elastic for journey-to-work trips and most elastic for social/leisure trips. The role of promotion is examined and its importance to the successful marketing of public transport clearly demonstrated.This paper is a condensation of material appearing in The Management of Urban Public Transport: a marketing approach, by P. J. Hovell, W. H. Jones, and A. J. Moran, to be published by Saxon House and Lexington Books in 1975.     

通用大宇沉浮录·上篇·

2002年通用汽车决定收购倒闭的韩国大宇汽车组建通用大宇汽车技术公司(GMDAT)时,曾引来业界一片质疑之声,甚至通用董事会中也有成员持怀疑态度。现在回头来看,通用收购大宇是一件无比明智的决定。这家以打造低制造成本、低级别车型的公司经过几年的发展。不仅实现高速增长,还成为了通用面向欧洲、亚洲甚至北美市场重要的研发中心,以及公司全球发展计划中的核心组成部分。为了更深入地了解大宇的发展,Global Insight特别就该收购案中的战略关系,以及就过去五年里改变大宇的关键因素等问题,采访了曾任通用大宇汽车和科技公司总裁兼首席执行官,现升任通用汽车亚太区总裁的Nick Reilly先生。     

Reflections on Travel Time Savings: Comments to David Metz

Shipping companies frequently outsource the management of their vessels. In this paper, we use data from Lloyd's Register Fairplay [(2009) IHS Fairplay World shipping encyclopaedia. Available at http://www.ihs.com/products/maritime-information/ships/world-shipping-encyclopedia.aspx?pu=1&;rd=ihsfairplay_com] on 45 456 vessels belonging to 9580 different ship-owners to investigate the extent of outsourcing in shipping and to identify the key factors affecting the likelihood of outsourcing. The results of our econometric analysis indicate that ship-owners' decisions to outsource are explained by the characteristics of the vessels in question (age, type and size) and the characteristics of the ship-owner (country of domiciliation and number of vessels). In addition, a specific country effect is identified for Greek ship-owners, which is in line with the findings of previous studies.     

The Contribution of Benefit-in-Kind Taxation Policy in Britain to the ‘Peak Car’ Phenomenon

Car use per person has historically grown year-on-year in Great Britain since the 1950s, with minor exceptions during fuel crises and times of economic recession. The ‘Peak Car’ hypothesis proposes that this historical trend no longer applies. The British National Travel Survey provides evidence of such an aggregate levelling off in car mileage per person since the mid-1990s, but further analysis shows that this is the result of counter trends netting out: in particular, a reduction in per capita male driving mileage being offset by a corresponding increase in female car driving mileage. A major contributory factor to the decline in male car use has been a sharp reduction in average company car mileage per person. This paper investigates this aspect in more detail. Use of company cars fell sharply in Britain from the 1990s up to the 2008 recession. Over the same period, taxation policy towards company cars became more onerous, with increasing levels of taxation on the benefit-in-kind value of the ownership of a company car and on the provision of free fuel for private use. The paper sets out the changes in taxation policy affecting company cars in the UK, and looks at the associated reductions in company car ownership (including free fuel) and patterns of use. It goes on to look in more detail at which groups of the population have kept company cars and in which parts of the country they have been most used, and how these patterns have changed over time. A preliminary investigation is also made of possible substitution effects between company car and personal car driving and between company car use and rail travel. Clearly, the role of the company car is only one of many factors that are contributing to aggregate changes in levels of car use in Great Britain, alongside demographic changes and a wide range of policy initiatives. But, company car use cannot fall below zero, so the effect of declining year-on-year company car mileage suppressing overall car traffic levels cannot continue indefinitely.     

Facts,Fictions, and Failures of Integrated Coastal Zone Management in Europe

Nearly 40 years on since its first tentative steps in North America, this article considers whether Integrated Zone Coastal Management (ICZM) in Europe has grown to maturity as a form of governance. The article summarizes the findings of recent research concerning the levels of implementation of coastal management in Europe, with particular reference to the UK experience. A research framework is used to identify the different motivations behind the social actor groups involved in coastal management. The application of this framework reveals four major findings about gaps in implementation: (1) the complexity of responsibilities at the coast continues to prevent agencies from taking a “joined-up” approach; (2) a policy vacuum is constraining implementation from national to local scales; (3) informational obstacles are significant in preventing co-ordination between science and policymakers, and between different sectors; (4) a democratic deficit is preventing implementation in the working practices of coastal stakeholders, with little opportunity in decision making for public comment or local accountability, especially offshore. The article also explores different conceptualizations of the role of coastal management and planning held across Europe, providing an analysis using the Strategic Management literature and the experience of the EU Demonstration Programme on Integrated Coastal Zone Management (1996–1999). Recent arrangements, with the availability of priming funds from the European Commission and emphasis on “pilot” and “demonstration” methods, have tended to encourage a project-based approach to ICZM that may fail to realize long-term objectives. The article seeks to present an analysis of the behaviors of scientists, academics, policymakers, and practitioners, and will be of interest to all those seeking to establish ICZM within the wider system of governance, as supported by the Commission of the European Community (2000) Communication on ICZM (COM 547). Some technical solutions are also offered from the UK experience that will be of use to coastal project officers working at national and regional levels.     

Discerning the operational state of a vehicle’s distributed electronic systems from vehicle network traffic for use as a fault detection and diagnosis tool

This paper suggests a novel approach to finding faults in a vehicle’s electronic systems by monitoring the network traffic directly and generating statistical traits. The nature of the data in a CAN network is considered, and a case for the use of statistical analysis presented. Statistical traits extracted from the temporal behavior of network messages are investigated as a metric for fault detection. It is shown how this trait information can be extracted from network data, and how this information could be used for fault detection of an unknown fault on a CAN network. It is then demonstrated that combining multiple types of trait data can be used to correctly identify a fault once detected.