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61.
《铁道货运》2009,(11):I0001-I0001
Service System and Marketing Strategy of Railway Freight Transport
Guo Yu-hua (Bureau of Transport, MOR, Beijing 100844, China)
Abstract: By using theories of service system and service marketing system, the author analyzes railway freight service system and the railway freight marketing system, and also the strategy in railway freight marketing system. It is suggested that railway freight should establish the marketing strategy with comparative advantages of technical sources and organizational sources, and also the market development strategy that could convert source advantages into market power. 相似文献
Guo Yu-hua (Bureau of Transport, MOR, Beijing 100844, China)
Abstract: By using theories of service system and service marketing system, the author analyzes railway freight service system and the railway freight marketing system, and also the strategy in railway freight marketing system. It is suggested that railway freight should establish the marketing strategy with comparative advantages of technical sources and organizational sources, and also the market development strategy that could convert source advantages into market power. 相似文献
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《现代城市轨道交通》2009,(3):I0001-I0001
Security Technology of Japan Shinkansen Railway Yu Zhanyou 1
The operation record with zero mortality of Japan Shinkansen for 45 years is based on their management idea of "safety first", strong disaster prevention awareness, advanced and mature technology but not pursuing the most advanced guiding ideology, a set of legal procedures, the severe technology certification system, the accurate traffic control system, the strict overhaul system, as well as the examination and maintenance system. In this paper, the successful experiences of Japan Railway are introduced and summarized, which have important references for safety guarantee of China urban rail transit industry. 相似文献
The operation record with zero mortality of Japan Shinkansen for 45 years is based on their management idea of "safety first", strong disaster prevention awareness, advanced and mature technology but not pursuing the most advanced guiding ideology, a set of legal procedures, the severe technology certification system, the accurate traffic control system, the strict overhaul system, as well as the examination and maintenance system. In this paper, the successful experiences of Japan Railway are introduced and summarized, which have important references for safety guarantee of China urban rail transit industry. 相似文献
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