拉美水工工程承包市场分析

拉美水工工程市场潜力巨大,但由于中拉文化和体制的差异,目前拉美水工工程市场尚未得到充分开发。介绍拉美地区基础设施的现状,并结合实际市场开发中的经验和教训,阐述在拉美地区开拓水工工程市场将面临的困难及问题,并提供了有效的应对策略。随着中国与拉美各国经贸合作的不断深入,中拉双方将在水工承包领域拥有更加广阔的合作前景。     

Role model advocacy for sustainable transport

Individual aspirations of associating with role models are routinely harnessed by marketers, who for instance, use celebrity endorsement in selling brands and products. It appears there has been no research to date, however, on the potential for celebrity activism, or role model advocacy beyond celebrities, such as from politicians, to form effective interventions for encouraging sustainable transport behavior. This is despite studies suggesting that celebrity endorsement is a potential gateway for transforming public opinion on carbon intensive transport modes. The present paper consequently offers a critical review of the literature on role model advocacy and celebrity activism, and how these concepts have been harnessed to address environmental issues, in order to conceptually assess the potential for extending these intervention techniques to the context of sustainable transport. The scope of the paper includes the potential that high profile politicians/celebrities might play as role models in exercising referent power to influence social norms surrounding sustainable transport, given that the success of social marketing interventions are closely tied to the need for changes in the policy landscape. Key dimensions of role model endorsement in transport are identified and applied to a series of examples of how celebrity and political role models have influenced transport cultures. In addition to offering an original application of a theoretical framework to a new context, in order to help address the increasingly important societal issue of transport’s growing contribution to climate change, the paper discusses the challenges associated with the neoliberal framing of this approach.     

Factors influencing the purchasing decisions of low emission cars: A study of Slovenia

This paper presents a study of customer preferences and opinions about alternative fuel vehicles. Nowadays the studies of green technologies, especially in the area of green transport, are interesting for policy makers, vehicle producers, customers and energy suppliers. Many stakeholders from public and private sector are investing a lot of effort to identify consumer behaviour for future improvements in development of their green products and strategies. This study is a modification of previously conducted research on customer behaviour on the same topic in Scotland. The survey includes almost 700 participants to identify the most important parameters of consumer behaviour related to purchase of alternative fuel vehicle. Therefore the questionnaire includes different factors, combining financial and technical aspects, environmental performance and vehicle design. Results have revealed that the most relevant factor for purchasing low emission vehicle is total vehicle price, and that the segment of potential alternative fuel vehicles buyers is much larger than we initially anticipated. Such vehicles are, surprisingly, also more attractive for the older population, according to our results.     

我国汽车企业服务体系建立与发展

随着科学技术的进步,生产工艺的日臻完善,有形产品在物质形式方面难以体现差异．而服务已成为市场竞争的焦点。汽车企业竞争优势正向服务领域转移,我国汽车制造商应加快与国际接轨,在短期内力争迎头赶上。通过分析我国汽车服务体系的特点,并结合国外先进的经验,阐述了我国汽车企业如何建立和完善汽车服务体系。     

基于供应链管理的协同营销模型的构建

基于事例的研究方法 ,以市场营销理论为出发点,构建了以供应链中核心价值企业为中心的协同营销模型。从整体上很好地处理了供应链中各企业独立营销需求和整体统一营销这一主要矛盾,同时在联合库存管理的基础上进一步提出了降低库存成本的供应链中同层企业网式服务的竞合模型。     

铁路综合客流与列流管理系统的研究与实现

本文介绍了铁路综合客流与列流管理系统关键技术和主要功能,基于区段密度和区段客座率理论的算法准确高效是该系统的主要创新,同时在系统实现策略上采用了基于DevExpress组件的数据可视化技术和轻量级桌面GIS技术,达到了数据可视化效果与程序交互性的良好平衡,符合客运业务人员的使用习惯和分析思路.     

市场营销与财务管理的辩证关系探究——论《市场营销》课程在财务管理专业人才培养中的地位与作用

《市场营销》是一门建立在经济科学、行为科学、现代管理理论基础之上,研究市场营销活动及其规律性的综合性应用科学,从财务管理专业人才培养目标、市场营销与财务管理二者的辩证关系看,作为一门专业基础课程,《市场营销》在财务管理专业的课程体系中具有领航地位和基础作用。     

现代有轨电车项目投融资模式研究

现代有轨电车作为城市现代化的交通运输工具,与其他轨道交通相比,非常适合大中城市中运量交通发展的要求。根据现代有轨电车的自身特点和各城市的财政能力,可选择不同的投融资模式进行投资建造和运营。从以政府投资为主和市场化投融资两个角度,分析6种以政府投资为主的投融资模式和4种市场化投融资模式的操作模式及其优缺点,并结合某地现代有轨电车工程,分析和推荐其适用的投融资模式。     

“互联网 +”背景下汽车营销管理模式的创新

信息技术的不断普及大大地拓宽了大众获取咨询的方式和渠道,人们的选择也随之变得多种多样,因此人们倾向于从网络渠道获取相关的信息,比如说汽车的价格、质量以及品牌。同时,汽车企业也需要及时迎合这股互联网的热潮,利用互联网的高效性、便捷性,创新相关汽车营销和发展模式,让网络成为顾客和商家之间的沟通桥梁,以此推广企业的产品,扩大汽车销售市场,提高产业的经济效益和企业竞争力,从而占据一定的汽车销售市场。基于此,本文特地研究了“互联网+”背景下的汽车营销管理模式,意图给相关的营销管理提供一定参考。     

精细化管理在汽车备件管理中的应用

从备件的需求预测、营销、仓储、技术等几个方面的精细化管理进行详细论述。