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Edward C. S. Ku 《运输规划与技术》2020,43(7):651-669
ABSTRACT Mobile commerce (m-commerce) faces a growing array of client devices for which applications are designed. Applications developed for general consumer use must be compatible with a wide range of devices. This research investigates how perceived usefulness and enjoyment affect intention to use a mobile application service (T-Express). In this study, we formulate a commitment model from the perspective of the social identity and technology acceptance perspective. Empirical data were collected by conducting a field survey of users of T-Express from Taiwan High Speed Rail Corporation (THSRC) stations in Taiwan. The main findings of the study are that wireless technology provides great value to businesses when it allows consumers to access real-time data to make timely decisions that either decrease costs or increase revenues; and to achieve a higher intention to use mobile applications, there should be a clear communication process between mobile application and passenger. Our findings indicate that one of the more overt illustrations of the power of packaging symbolism involves package design strategies that serve to provide a radical new upscale positioning for the THSRC brand. 相似文献
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一种基于移动台位置的动态定位算法 总被引:2,自引:1,他引:2
根据检测电波到达时间(TOA)的定位法提出了一种基于移动台位置的动态定位算法。该算法利用蜂窝网络系统中多个基站检测到的移动台电波TOA信息对移动台进行定位估计,参与定位估计的基站数目及其定位算法中相应的权值随移动台与服务基站的距离自动动态改变。计算机模拟结果表明,该算法在3种典型移动通信信道环境中都能得到较好的定位效果。 相似文献
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