跨区域整合公交系统建模与分析

随着区域经济一体化的发展,区域间公交系统的合作与整合得到了越来越广泛的关注.本文提出了一个双层规划模型来描述我国的一类跨区域整合公交系统.在上层问题中,相邻区域的地方公交管理者们共同规划和管理跨区域公交线路,以实现跨区域线路上社会福利的最大化.在下层问题中,这些区域的公交运营者们相互开放区域市场并联合运营跨区域公交线路,他们相互竞争以实现各自利润的最大化.为了获得更加准确的分析结果,所提出的模型详细地考虑了乘客的站点拥挤成本和车内拥挤成本.数值结果表明,公交管理者们可以通过补贴影响运营者的竞争行为,进而改善跨区公交系统各方参与者的利益.     

我国港口竞争态势分析

港口经济作为经济发展的一种地域形态,近年来获得了巨大的发展,但也带来港口之间竞争的日益激烈。从港口经济发展带来的港口竞争入手,分析了现代港口竞争的主要内容以及港口争夺腹地货源的竞争;并针对港口竞争新焦点,就发展国际多式联运连接港口腹地的空间纽带进行了阐述。     

Minimum Efficient Scale (MES) and preferred scale of container terminals

The decision on the scale of a port terminal affects the terminal’s managerial, operational and competitive position in all the phases of its life. It also affects competition structures in the port in which the terminal is operating, and has a potential impact on other terminals. Port authorities and terminal operators need to know the scale of the terminal when engaging in concession agreements. In economic theory the scale of a plant/firm is typically defined in relation to the Minimum Efficient Scale (MES), the long-run output where the internal economies of scale are fully exploited. However, there are a number of theoretical and empirical indications that in ports the scale of a terminal is commonly guided by a combination of the MES and other determining factors. The “preferred” scale is the result of a complex interaction between the MES, the port governance framework and objectives, the market size and structure, technological change and operational considerations, physical and geographical limitations, and the business patterns of shipping lines. This study analyses the factors resulting in a preferred container terminal scale that in most of the times is different from the MES. The analysis of the technical, market-related and governance-related factors is supported by theoretical and empirical insights that illustrate the presence of a range of actual ”preferred” scales of terminal concessions that usually are different, below or above, MES.     

Evolving competition between Hong Kong and Shenzhen ports

Shenzhen Port (SZP), once a negligible local port, has risen dramatically to a world-leading container port and an “equal” player with Hong Kong Port (HKP). Will this market share reallocation continue, or will equilibrium be eventually realized for HKP to prosper continuously? We examine the relationship between these two ports to answer this question. We propose a new transformation method to describe the growth of container cargo transport demand, define the quantitative measures of the competition relationship and port competitiveness, and present a rigorous analytical framework with econometric tests and models to understand the true relationship between HKP and SZP. Direct empirical tests suggest that SZP complements HKP; however, the two ports exhibit strong competition when the effect of demand growth is excluded. Considering transshipment separately, we find that the impact of SZP on HKP is negative in transshipment but complementary in direct shipment. We may conclude that HKP does not affect SZP, whereas SZP has competitive power over HKP. These results are consistent with the findings of some previous theoretical studies.     

惠州港在珠江三角洲战略定位的思考

珠江三角洲各地港口建设往往只从本地区角度考虑,在一定程度导致各市港口性质相似、功能雷同,并为争夺货源进行恶性竞争。论文分析了惠州港的优势,再用层次分析法对集装箱港口竞争的关键要素进行定性和定量分析,得出珠江三角洲9个港口发展集装箱码头建设的权重。为惠州港的港口资源在珠三角洲港口群中的最优配置提供相关的研究资料。     

Climate change behaviors related to purchase and use of personal cars: Development and validation of eco-socially conscious consumer behavior scale

A constantly changing environment and global warming are issues that are recognized at all global forums. One of the major reasons for global warming is the emission of greenhouse gasses which is primarily caused by use of personal cars as means of transport. This study reports on the development of an eco-socially conscious consumer behavior (ESCCB) scale specific to purchase and use of personal cars, based on samples of actual automobile customers in Pakistan. Using mixed method approaches, the results of 3 studies yield a 9-item three-dimensional scale (eco-social conservation, eco-social use, and eco-social purchase) with satisfactory reliability, construct validity and nomological validity. Second-order factor analysis revealed that eco-social purchase was the most important dimension, followed by eco-conservation and eco-social use. A test of nomological behavior shows that the scale is positively associated with a related construct: environmental concern. This study advances the literature on pro-environmental behaviors by introducing a conceptual definition of ESCCB related to personal car purchase and use, developing a measure for the ESCCB concept and validating the scale in the context of an emerging economy, Pakistan. The scale provides important insights for marketers in the automobile industry for remodelling marketing plans, as well as for environmentalists focusing on strategies to bring change in consumer behavior.     

在金融危机下中国汽车行业营销新策略

中国汽车产业已进入了充分竞争阶段。单一的营销竞争模式很难再承担起品牌生存与发展的重任。在金融危机下,国内汽车企业为了应对各方面挑战,营销策略也在不断推陈出新。品牌联合营销,有利于实现资源共享,共担共赢;影视植入营销已成了汽车厂商推广产品的良方;体验式营销有助于消费者理性的选择最适合自己的产品,从而促进成交。“汽车超市”模式被誉为继“4S专卖店模式”之后的一次渠道革命。     

基于灰色关联度的客运通道运输方式竞争力研究

运输通道由多种交通方式构成,研究通道内交通方式的竞争力对乘客和运营部门具有重要意义。运用灰色关联度法,以成渝客运通道为研究对象,进行各种交通方式竞争力的演算,并通过与其他方法所研究的结论进行比较分析,证明其合理性与实用性,为相关研究提供参考。     

The effect of the competition between cars and trucks on the evolution of the motorway transport system

Motorways, which were devised at the beginning of their history as dedicated roads intended to be traveled by cars only, are at present also traveled by considerable flows of trucks. This fact has deeply changed the motorway transport system with respect to its original conception, owing to the interactions between two categories of vehicles whose characteristics are very different. These interactions greatly increase the transport cost perceived by car drivers with respect to truck drivers. This paper studies the consequences of this cost asymmetry on the evolution of the transport system when the geometric characteristics of a motorway remain unchanged in time, while transport demand increases. By using a theoretical model of competition between cars and trucks, it is shown that, if both the geometric characteristics of a motorway and the increase rate of the activities that feed the transport demand remain unchanged over time, the competition between cars and trucks, as well as the fact that in general passengers have better transport alternatives than freight, make the increase rate of truck traffic greater than that of cars, causing a progressive increase in the proportion of trucks in the time periods in which a motorway is traveled by both the vehicle categories. Since truck traffic on motorways, at least in Europe, is very scarce on weekends and in holiday periods, in which motorways are traveled almost only by cars, these results seem to indicate a tendency to the specialization of motorways, which are likely to be used in the future mostly by only one category of vehicles in different periods of time.     

Airline network competition: Full-service airlines, low-cost airlines and long-haul markets

The paper discusses airline network competition. Low-cost airlines and conventional airlines have distinctly different strategies and network types. This determines their ability to compete with other airlines in specific markets. The paper discusses the lack of competition between conventional airlines in local markets, and sees why low-cost airlines are the primary source of competition in such markets. Conventional airlines are relatively strong on long-haul markets, using their networks to keep costs per seat relatively low. Charter airlines show that a long-haul low-cost strategy is feasible For scheduled low-cost airlines, this may be more difficult, but this does not automatically mean that low-cost airlines cannot enter thick long-haul markets.