在金融危机下中国汽车行业营销新策略

中国汽车产业已进入了充分竞争阶段。单一的营销竞争模式很难再承担起品牌生存与发展的重任。在金融危机下,国内汽车企业为了应对各方面挑战,营销策略也在不断推陈出新。品牌联合营销,有利于实现资源共享,共担共赢;影视植入营销已成了汽车厂商推广产品的良方;体验式营销有助于消费者理性的选择最适合自己的产品,从而促进成交。“汽车超市”模式被誉为继“4S专卖店模式”之后的一次渠道革命。     

基于灰色关联度的客运通道运输方式竞争力研究

运输通道由多种交通方式构成,研究通道内交通方式的竞争力对乘客和运营部门具有重要意义。运用灰色关联度法,以成渝客运通道为研究对象,进行各种交通方式竞争力的演算,并通过与其他方法所研究的结论进行比较分析,证明其合理性与实用性,为相关研究提供参考。     

公路客运价格对消费价格指数波动的影响研究

近年来我国居民消费价格指数波动幅度较大,通胀和紧缩压力交替出现,宏观经济调控难度逐渐加大. 公路客运价格是测算居民消费价格指数的基础指标之一,本文通过建立居民消费价格分类指数对总指数的贡献度模型,定量测算公路客运价格对居民消费价格指数波动的贡献程度. 测算结果表明, 交通指数对居民消费价格指数贡献较大且增长较快,从2002年的4.44%增长到2007年的7.47%,与我国私人汽车保有量快速增长的发展趋势相一致,而长途汽车价格指数对居民消费价格指数的贡献度比较小且波动不大,基本维持在2.41%左右,较好地起到了平抑消费价格指数上涨的作用.     

考虑出行竞争的网约车能源环境效应不确定性研究

在碳中和背景下,交通行业推进节能减排刻不容缓。随着网约车的蓬勃发展,它被认为替 代了部分传统出行方式出行量,与传统出行方式形成竞争关系,网约车对绿色出行量的影响引发 了人们对其能源环境效应的思考。本文基于反事实思维视角,从网约车对传统出行方式出行量 影响的角度建立网约车能源环境效应评估模型;以北京市为案例城市,运用网约车进入北京之前 不同指标的数据,推演近年不考虑网约车影响的传统出行方式出行量;结合推演出行量和建立的 能源环境效应评估模型得到网约车带来的净碳排放。结果表明,网约车对公交车和地铁出行量 产生一定的抑制作用,其能源环境效应具有不确定性特征,并且随着共乘比例的增大,网约车的 负能源环境效应削弱,说明网约车仍然具有节能减排的潜力,相关部门需要合理管理网约车。研 究结论揭示了网约车的能源环境效应及发展共乘模式的重要性,对以网约车为代表的共享出行 可持续发展具有参考意义,为实现碳中和作贡献。     

A risk appraisal system regarding the implementation of maritime regulations by a ship operator

The shipping industry operates in a regulatory framework, where the International Maritime Organization (IMO) is the leading regulatory body. The role of the IMO is to propose maritime regulations to its member states. The successful worldwide implementation of a maritime regulation depends on how many member states adopt it. However, many maritime regulations are not adequately implemented worldwide. As a result, ship operators have found themselves in an uncomfortable position in developing their business in an unstable regulatory regime. This paper proposes an extendable and applicable methodology involving a System of Hierarchical Scorecards (SHS) to measure the implementation costs and benefits of a newly introduced or existing maritime regulation by ship operators. The regulators may use the results in evaluating newly introduced and/or existing regulations through taking into account the economic burden that will be generated to ship operators. In this paper, SHS is extended to demonstrate its applicability on evaluating a ship operator’s organization with regard to his regulatory implementation performance by the means of a case study.     

A three-stage least squares approach to the analysis of airline strategies for aircraft size and airline frequency on the north Atlantic: an airline case study

In response to increasing demand, airlines may increase capacity by increasing the frequency of flights or they may choose to increase aircraft size. This may yield operating cost economies. If the airports they operate from are capacity constrained, they will be limited in the extent that they can change frequency which will limit their ability to compete with the number of frequencies offered. This article focuses on this trade-off and pays particular attention to the practices of a specific airline. Conclusions are offered on the impact of inter alia competition, changes in aircraft technology, 9/11 and the impact of slot constraints. It appears that changes in size are more important than frequency, which is consistent with the presence of slot constraints and there is a significant impact of competition. As the concentration of carriers increases, so aircraft size falls. 9/11 also has a significant impact on traffic whereas the introduction of the Boeing 777, as an illustration of a change in technology, does not.     

基于完全信息条件下的港口竞争合作静态博弈分析

在激烈的竞争中,港口采取不同的策略不仅关系到自身的利润获得,同时也对其他港口的利润产生一定程度上的影响.在完全信息条件下构建了港口竞争合作静态博弈模型,寻求该博弈模型的Nash均衡,并且分析了不同参数的变化对该模型结果的影响.研究表明,港口服务替代率是影响港口竞争合作决策的主要因素.     

郑西客运专线对沿线公路客运市场的影响及对策研究

介绍了郑西客运专线的基本情况及沿线公路客运的现状,对比了客运专线动车和公路客运的技术经济条件,在分析国内已开通客运专线地区公路客运所造成的冲击基础上,结合问卷调查的结果对郑西客运专线沿线客运市场的未来变化做了预测,并结合沿线客运市场的实际情况对公路客运业提出了对策和建议。     

新建开发区交通需求预测模型研究及应用

提出新建开发区交通需求预测模型并将其应用于实际规划工作.提出交通需求预测的体系框架,建立居民出行生成预测模型,将所建立的模型应用于营口沿海产业基地的综合交通规划中.     

我国铁路运输业核心竞争力研究

长期以来,铁路运输业依靠传统垄断优势在运输市场竞争中占据主导地位,随着运输市场对外开放步伐的加快和国内多种运输方式竞争的加剧,乘客和货主对铁路运输的质量提出了更高的要求。考虑铁路运输业的特点,本文剖析了目前我国铁路运输业竞争力不足的根本原因,估算了反映铁路运输竞争力的三个指标并对其进行了综合评价,从管理力、技术力、资金力、品牌力和渠道力五个层面提出了提高铁路运输业竞争力的应对措施。