解读整合营销传播学

整合营销传播学崛起于20世纪90年代,是传播学的新发展。整合营销传传播学以消费者为受播对象、营销与传播彼此交融、营销传播手段相互整合、通过多种媒种传播。整合营销传播学为企业的营销传播提供了必要的理论框架。中国入世在即,了解并把握整合营销传播学对于提高我国企业的营销传播水平、深刻理解消费者的地位与作用,均将发挥作用。     

A SOLITARY SOLUTION AND ITS STABILITY IN A 1-D FHN EQUATION

11ntroductionTravellingwavesinanexcitablemediacanbeobservedinchemical,physicalandbiologicalsystems["'J.Anexcitablemediumistheneuralactionpotential,awaveofelectricalactivitythatpropagatesundegradedalonganaxonalmem-brane.Itcanbemodelledbyareaction-diffusionequationoftheformwherex,taremeasuredin"spaceunits"and"timeunits",the"propagator"variableurepre-sentsanelectricpotentialorachemicalconcen-trationoratemperatureincommonapplications,D,isitsdiffusioncoefficient,andthe"recovery"variableof"controlle…     

加金属丝水平单圆管蓄冰数值模拟

盘管式蓄冰传热瓶颈出现在冰层处,考虑在管外加入一些金属丝来促进管外换热从而提高蓄冰效率.为了描述管外扩展表面给结冰过程带来的影响,把管外金属丝和水的混合区域考虑为多孔介质区域,建立了合理的数学物理模型,进行了理论计算,并采用了密度随温度接近抛物线变化来研究水的自然对流对结冰过程的影响.通过计算,发现自然对流对温度分布的...     

移动荷载作用下饱和沥青路面动力响应三维有限元分析

沥青路面结构在外界环境作用下是气、液、固三相介质体,水和荷载的耦合作用导致了沥青路面初期损坏的产生,探究其在车辆移动荷栽作用下的动力响应是获知沥青路面结构行为的前提.首先,在沥青路面饱和情况下,作一级合理近似,将其视为流固两相介质.基于多孔介质理论,对于典型半刚性基层沥青路面结构建立了移动荷载作用下的三维有限元模型;而...     

高速公路模拟监控系统的改造方案

文章结合广西高速公路的集中监控管理需求和远期规划及广西高速公路未来发展的扩容要求,对广西南宁环城高速公路所管辖的安吉、二塘、石埠、玉洞、高岭、坛洛六个收费站实行集中监控管理系统改造,阐述了采用以流媒体技术进行网络管理系统改造的方案及改造后模拟监控系统功能的意义。     

地铁计次票的介质选择问题探析

分析国内交通运输行业Mifare 1卡的使用现状,讨论西安地铁AFC计次票的介质选择问题,论述计次票采用逻辑加密卡对票务管理的安全影响。根据西安地铁计次票的发行策略,认为计次票应选择CPU卡。     

自媒体时代话语权的舆论应对研究

现代自媒体迅猛发展,网络谣言频繁发生,形式也多样化。有通过模仿来讽刺现象、来折射民意的;有为获取公众的支持和关注的;更多的是对突发事件进行信息披露来引发各种猜疑的。在当今社会转型时期,由于信息不对称和社会诚信缺失等因素影响,加剧了网络谣言滋生和蔓延。如何消除流言,减少流言对社会的危害是当务之急。     

Social Media Use during Unplanned Transit Network Disruptions: A Review of Literature

Abstract

This paper explores social media's role in managing unplanned transit networks disruptions. Although literature exists more broadly on the use of social media in transit, this paper presents the first literature review in this setting. When disruptions occur, commuters require reliable, up-to-date information. Its provision reduces anxiety and allows informed choices. Social media is beneficial given it provides real-time information but it can only supplement (not replace) conventional approaches. Information reliability was critical. Research in the field of disaster management illustrates the importance of publicly contributed information. Known as “crowdsourcing”, it is part of the emerging field of crisis informatics which for the first time was linked to unplanned transit disruption management. The results highlight that social media's real-time nature can reduce disrupted travel demand; however, its utilisation can be resource-intensive. A framework presented illustrates how social media utilisation varies according to the operational characteristics of a disrupted network. Social media use as an information delivery tool is still in its infancy and an unwillingness to embrace it is an impediment to sustained growth. Crowdsourcing is one approach that could resolve the issue of transit agency resourcing whilst satisfying the increased demand and expectation for real-time information.     

豚鼠化脓性中耳炎耳蜗柯蒂氏器扫描电镜观察

本实验以鼓泡接种金黄色葡萄球菌的方法诱发豚鼠的化胀性中耳炎,用扫描电镜观察接种细菌后1、2、4及6周不同时间豚鼠柯蒂氏器的病理改变,发现受试动物的耳蜗各回均可见不同程度的毛细胞静纤毛异常、细胞缺失及支持细胞的损伤等。另外,本实验还显示了外毛细胞消失及支持细胞指状突修复前后的一些表现。     

基于ActiveX技术构建B/S模式的交通视频监控系统

基于ActiveX技术构建了B/S模式的交通视频监控系统,采用先进的H.264视频压缩算法和流媒体技术,很好解决了视频图像停顿、延迟和抖动的现象,实现对远程摄像头和云台的控制,实现多方位监控,并且大大降低了客户端的管理和维修费用.