对高职外向型专业英语教学改革的几点思考

高职外向型专业的毕业生就业岗位中涉外活动是日常工作的一部分,英语沟通技能是岗位技能中核心部分,沟通内容多与岗位日常工作相关,难度不大,多涉及相关术语,模式化程度较高。这些专业大多进行了很大的改革,但对与专业相关的英语实践技能训练仍普遍不足,这些外向型专业应加大加快对英语教学的改革,这样才能保证这些专业的改革和建设平稳发展,有利于实现其人才培养目标。     

在金融危机下中国汽车行业营销新策略

中国汽车产业已进入了充分竞争阶段。单一的营销竞争模式很难再承担起品牌生存与发展的重任。在金融危机下,国内汽车企业为了应对各方面挑战,营销策略也在不断推陈出新。品牌联合营销,有利于实现资源共享,共担共赢;影视植入营销已成了汽车厂商推广产品的良方;体验式营销有助于消费者理性的选择最适合自己的产品,从而促进成交。“汽车超市”模式被誉为继“4S专卖店模式”之后的一次渠道革命。     

基于灰色关联度的客运通道运输方式竞争力研究

运输通道由多种交通方式构成,研究通道内交通方式的竞争力对乘客和运营部门具有重要意义。运用灰色关联度法,以成渝客运通道为研究对象,进行各种交通方式竞争力的演算,并通过与其他方法所研究的结论进行比较分析,证明其合理性与实用性,为相关研究提供参考。     

考虑出行竞争的网约车能源环境效应不确定性研究

在碳中和背景下,交通行业推进节能减排刻不容缓。随着网约车的蓬勃发展,它被认为替 代了部分传统出行方式出行量,与传统出行方式形成竞争关系,网约车对绿色出行量的影响引发 了人们对其能源环境效应的思考。本文基于反事实思维视角,从网约车对传统出行方式出行量 影响的角度建立网约车能源环境效应评估模型;以北京市为案例城市,运用网约车进入北京之前 不同指标的数据,推演近年不考虑网约车影响的传统出行方式出行量;结合推演出行量和建立的 能源环境效应评估模型得到网约车带来的净碳排放。结果表明,网约车对公交车和地铁出行量 产生一定的抑制作用,其能源环境效应具有不确定性特征,并且随着共乘比例的增大,网约车的 负能源环境效应削弱,说明网约车仍然具有节能减排的潜力,相关部门需要合理管理网约车。研 究结论揭示了网约车的能源环境效应及发展共乘模式的重要性,对以网约车为代表的共享出行 可持续发展具有参考意义,为实现碳中和作贡献。     

A risk appraisal system regarding the implementation of maritime regulations by a ship operator

The shipping industry operates in a regulatory framework, where the International Maritime Organization (IMO) is the leading regulatory body. The role of the IMO is to propose maritime regulations to its member states. The successful worldwide implementation of a maritime regulation depends on how many member states adopt it. However, many maritime regulations are not adequately implemented worldwide. As a result, ship operators have found themselves in an uncomfortable position in developing their business in an unstable regulatory regime. This paper proposes an extendable and applicable methodology involving a System of Hierarchical Scorecards (SHS) to measure the implementation costs and benefits of a newly introduced or existing maritime regulation by ship operators. The regulators may use the results in evaluating newly introduced and/or existing regulations through taking into account the economic burden that will be generated to ship operators. In this paper, SHS is extended to demonstrate its applicability on evaluating a ship operator’s organization with regard to his regulatory implementation performance by the means of a case study.     

公交车辆节能减排驾驶技术研究

本文通过实测数据分析了南京市公交车运行工况,结合实验所得排放数据,运用碳平衡法计算燃油消耗量。基于工况与油耗数据,分析两者之间的关系,发现加速工况的油耗贡献率最大,因此需要改善公交车辆的加速工况。此外应当选择合理的速度匀速行驶以控制匀速工况下的油耗量。并进一步分析了速度、加速度对油耗量的影响,发现当速度大于25km／h,加速度在0．1m／s^2-0．4m／s^2范围内,减速度在0．1m／s^2-0．1m／s^2左右时油耗量较小。最后根据分析结果,提出绿色驾驶理念下,针对车速及加减速控制的公交车节能减排驾驶技术。     

A three-stage least squares approach to the analysis of airline strategies for aircraft size and airline frequency on the north Atlantic: an airline case study

In response to increasing demand, airlines may increase capacity by increasing the frequency of flights or they may choose to increase aircraft size. This may yield operating cost economies. If the airports they operate from are capacity constrained, they will be limited in the extent that they can change frequency which will limit their ability to compete with the number of frequencies offered. This article focuses on this trade-off and pays particular attention to the practices of a specific airline. Conclusions are offered on the impact of inter alia competition, changes in aircraft technology, 9/11 and the impact of slot constraints. It appears that changes in size are more important than frequency, which is consistent with the presence of slot constraints and there is a significant impact of competition. As the concentration of carriers increases, so aircraft size falls. 9/11 also has a significant impact on traffic whereas the introduction of the Boeing 777, as an illustration of a change in technology, does not.     

郑西客运专线对沿线公路客运市场的影响及对策研究

介绍了郑西客运专线的基本情况及沿线公路客运的现状,对比了客运专线动车和公路客运的技术经济条件,在分析国内已开通客运专线地区公路客运所造成的冲击基础上,结合问卷调查的结果对郑西客运专线沿线客运市场的未来变化做了预测,并结合沿线客运市场的实际情况对公路客运业提出了对策和建议。     

企业建立品牌的必要性

简要介绍了品牌的定义及品牌在市场营销中的作用、意义,分析了工业企业品牌与消费企业品牌的不同之处,提出工业企业建立品牌的必要性及其作用。     

对《中华人民共和国反垄断法(草案)》的若干意见

2006年6月由国务院提请全国人大常委会审议的《中华人民共和国反垄断法（草案）》总体上基本可行，但需要进一步完善。本文从十个方面对其进行了评析。