汽车企业开发二三级市场应解决5大问题

广阔的二三级市场成为中国汽车消费增长的新起点,也成为各大汽车厂商的必争之地。但是,这类市场数量众多,需求量大,汽车企业开辟二三级市场面临着严峻考验。目前,很多企业已经意识到二三级市场的重要性,但对于如何进入这个市场大都束手无策。文章指出,当前汽车企业开发二三级市场应解决5大问题：汽车企业开发二三级市场重视程度不足;口碑指数下降;销售人员业务水平不高;业务不全、价格偏高以及渠道建设创新。     

User satisfaction with battery electric vehicles in South Korea

Battery electric vehicles (BEVs) have been promoted by the government over the last several years, driven by public concern over pollutant emissions from internal combustion engines. However, the conditions related to driving BEVs are not yet satisfactory for many BEV users, as evident from sluggish market growth compared with general market forecasts. Thus, a fundamental aspect of diagnosing the current conditions of BEV operation is to evaluate BEV user satisfaction. This study establishes hypothetical links between potential factors and BEV user satisfaction, and between BEV use satisfaction and intention to repurchase and recommend. The hypothetical links are specified using a partial least squares structural equation model (PLS-SEM) and estimated based on a survey of actual BEV owners (N=160) who had driven BEVs for at least six months. The outcomes of PLS-SEM suggest that seven relations out of nine hypothetical links were statistically significant. In particular, it is noticeable that the intention for cost-saving during operation is a key factor for BEV user satisfaction and that user satisfaction with range and charging has a positive effect on the overall satisfaction of BEV users. Furthermore, those who are satisfied with BEVs have the intention to repurchase and recommend BEVs to others. Because this study was conducted based on actual experience of BEV users, the findings could enhance understanding of the BEV driving environment and, thus, pave the way to provision of better service for BEV users.     

新时期大学生心理健康状况的相关因素研究

目的：本课题采用分层横断面测查,从正面调查了解大学生的心理健康状况,一方面分析大学生心理健康的年级差异与性别差异等;另一方面,研究心理健康与个体因素具有什么样的相关性,为心理健康教育的普及化开展提供一定的现实依据．方法：使用SCL-90问卷对1060名大学生进行调查,并收集学业成绩、家庭经济状况等一般资料,最后用SPSS10．0建立数据库,并运用描述性统计分析及多元回归分析．结果：江西大学生心理健康水平总体上低于国内大学生水平!差异有显著性意义（P均〈0．01）．男女生在人际关系、强迫、抑郁、焦虑因子表现出差异,且具有显著性意义,其余因子差异无显著性;不同年级大学生问比较,差异无显著性意义（P均〉0．05）．一、二年级大学生心理健康水平略低于三、四年级;在诸多因素当中,影响大学生心理健康的最重要因素是学业成败．结论：江西大学生心理健康水平偏低,应加强心理健康教育,特别是针对一、二年级学生;可以通过增强学业成就水平来促进大学生心理健康水平的提高．     

"八个一"工程视野下探析如何做好高职院校学生辅导员工作

高职教育起步晚,发展迅速,如何加强和改进高职生的思想政治工作已成为高职院校建设的一个重要课题.有效的辅导员工作是培养学生健全人格、良好个性等优秀品质的重要保证.文章试图从"八个一"工程视野下就如何做好高职院校学生辅导员工作进行初步探讨.     

Metro commuters’ satisfaction in multi-type access and egress transferring groups

This paper considers both the access and egress stages as an entire process to analyze the satisfaction levels of commuters with metro commuter journeys. Based on a survey in Nanjing, China, seven intermodal travel groups are employed as targets for this analysis. The groups include Walk–Metro–Walk, Walk–Metro–Bus, Bike–Metro–Walk, Bike–Metro–Bus, Bus–Metro–Walk, Bus–Metro–Bus and Car–Metro–Walk, which are named according to the modes of transportation that are employed for access and egress trips. Binary logit models are developed for each group to identify the main factors of satisfaction level. The results show that access and egress stages serve important but different roles in the seven groups. Facility service qualities in two stages are the primary factors that affect overall satisfaction. The groups with same access or egress modes have significantly different core factors. Access by bike and bike–metro–transit users are concerned with bike parking safety, whereas bike–metro–walk users value parking spaces near metro stations. With two transfers between bus and metro, transit–metro–transit users indicate that the weak point in the access stage is the crowded spaces on buses. However, transit–metro–walk users value bus on-time performance, which is also valued by groups with metro–bus egress transfers. For egress by walking, commuters that use motorized modes for access are concerned with the egress walking environment, whereas users of non-motorized access modes are more concerned with egress walking spaces. The findings of this study are helpful for policy developments than can improve public satisfaction with commutes by urban metro.     

Introducing advanced electronic driver support systems: An exploration of market and technological uncertainties

R&D in the field of driver support systems is increasingly paid attention to. These systems can contribute significantly to public traffic goals. However, there is much uncertainty about future technology developments, market introduction, and impacts on driver and traffic behaviour. An international Delphi study collecting expert opinions on these issues is partly described here. The Delphi study was organized in three rounds. Opinions of 50 experts from the USA, Japan and Europe were collected. The paper is limited to market introduction, and technological and driver-behavioural barriers. The main conclusion is that future developments are less obvious than often assumed.     

甘肃省大学生职业决策现状调查及其对生涯发展教育的启示

为了了解甘肃省大学生职业决策现状,对1100名大学生施测量相关量表,进行方差分析和相关分析,得到以下结果:甘肃省大学生的职业决策困难处于中等水平,在性别方面没有差异,大三学生比大四学生有更多的职业决策困难。     

Relationships among service quality,corporate image,customer satisfaction,and behavioral intention for the elderly in high speed rail services

Since the Taiwan High Speed Rail operations, Taiwan's transportation market entered into a new era. Because of its competitive service of speed, convenience, environmental concerns and comfort, the High Speed Rail has not only made significant changes but has played a significant role in Taiwan's transportation. However, Taiwan now is an aging society. Due to the physical constraints among the elderly, demands to redesign the traffic system and maintain transportation safety are essential considerations. In the current market, Taiwan's transportation construction is facing fewer barriers; however, it must still improve, especially considering the health of the elderly. Thus, this study investigates elderly passengers' demands and further examined the relationships among service quality, corporate image, customer satisfaction, and behavioral intention. According to empirical analytical results based on structural equation modeling (N = 341), satisfaction directly affected travel behaviors, while service quality and corporate image played indirect roles. In addition, service quality plays a significant role on the effect of satisfaction. This study provides empirical evidence to indicate the quality of the accessible environment affects not only the effectiveness and efficiency of service quality, but also, the corporate image. The results provide valuable references for critically managing the elderly's usage of the high speed rail transportation service. Copyright © 2011 John Wiley & Sons, Ltd.     

物流企业客户满意度评价中回归分析方法的应用

在激烈的竞争中,物流企业服务的质量及客户的满意度高低是至关重要的因素.文章以真实的企业数据为依据,提出了一种基于多元回归分析的多指标评价方法,并从客观性、实用性、推广性出发,介绍了该方法的具体应用,对物流企业提高客户满意度、改进服务具有较强的指导性与普及性作用.     

基于顾客价值的汽车销售企业顾客满意度指标体系研究

文章采用顾客价值及层次分析法、专家赋权法、顾客赋权法等多种决策理论方法,结合广西汽车销售市场特点,建立汽车销售企业顾客满意度指标评价体系,对购车顾客满意度进行定性及定量分析,为广西汽车销售企业客观评价顾客满意度及制定更具针对性的产品服务改进策略提供方法依据.