Online channel strategies under different offline channel power structures for the Belt and Road of China

ABSTRACT

This paper explores the online channel strategies adopted by Chinese manufacturers with regard to the Belt and Road. It also investigates the effect of offline channel power structures and maritime transportation costs on online channel mode selection and pricing strategies. The offline channel power structures are classified into three types, namely, Chinese manufacturer Stackelberg (MS) structure, vertical Nash (VN) structure, and foreign retailer Stackelberg (RS) structure. Furthermore, a game model is developed among the Chinese manufacturer, foreign retailer, and cross-border e-tailer to investigate the interactions among offline channel power structures, maritime transportation costs, and Chinese manufacturers’ online channel mode selection. The results show that Chinese manufacturers’ preferences for the online agency selling mode increases correspondingly with the decrease in their market position and bargaining power. Moreover, foreign retailers can obtain higher profits in the online agency selling mode under the VN structure. However, the level of profit for foreign retailers depends on the intensity of their competition with cross-border e-tailers under the MS and RS structures. Finally, consumers in countries along the Belt and Road can obtain a higher surplus in the online agency selling mode under all of the structures.     

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铁路通信信号电源视频监控技术的应用及分析

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Storage space allocation in container terminals

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桥头搭板结构分析

将桥头间搭板简化为具有局部脱空的Winkler地基梁，针对不同的端部支承条件，对它在移动车辆荷载作用下的受力状况进行了全面分析，绘制了几种典型搭板的最大弯矩影响线图，给出了可用于搭板设计的诺模图。     

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