Investigating the effects of psychological factors on commuting mode choice behaviour

This paper utilizes socio-psychometric survey data to investigate the influence of attitudes, affective appraisal and habit formation on commuting mode choice. The data-set was collected in 2009–2010 in Edmonton, Alberta. In addition to conventional socio-economic, demographic and modal attributes, the survey gathered psychological information regarding habitual behaviour, affective appraisal and personal attitudes. Different psychometric tools were used to capture psychological factors affecting mode choice. Habitual behaviour was measured using Verplanken's response-frequency questionnaire. Affective appraisal was indirectly estimated using the Osgood's semantic differential. Five-point Likert scales were used to measure attitude. The structural equation modelling (SEM) approach was used to investigate the effects of psychological factors on mode choice behaviour. SEM captures the latent nature of psychological factors and uses path diagrams to identify the directionality as well as intensity of the relationships. The investigation reveals that passengers have positive emotions towards their chosen mode. Further, evidence of the superiority of the car as a travel alternative was established in terms of strong habit towards it, such that passengers would use the car for almost every single trip.     

A study of motorcyclist's idling stop behavior at red lights

Abstract

Motorcycle activity in Asian economies is a significant contributor to carbon dioxide (CO₂) emissions, both when moving and when idling at traffic lights. This paper investigates Taiwanese motorcyclists’ behavior of turning off the idling engine while stopping at traffic lights based on the theory of planned behavior (TPB), which recognizes that the achievement of voluntary change behavior can be identified by knowing an individual's attitudes (or behavioral intentions [BIs]) in the context of social norms (SN). A structural equation model system is used to identify candidate causal links between attitudes, SN, BI and behavior related to the idling stop behavior of motorcyclists. A partial least squares (PLS) model is built to correct the covariance matrix, given the relatively small sample size. Results suggest that attitudes, SN and perceived behavioral control, are significant determinants of idling stop BI at red lights.     

Shared versus private mobility: Modeling public interest in autonomous vehicles accounting for latent attitudes

Emerging autonomous vehicles (AVs) and shared mobility systems per se will transform urban passenger transportation. Coupled together, shared AVs (SAVs) can facilitate widespread use of shared mobility services by providing flexible public travel modes comparable to private AV. Hence, it may be conjectured that future urban mobility is likely an on-demand service and AV private ownership is unappealing. Nonetheless, it is still unclear what observable and latent factors will drive public interest in (S)AVs, the answer to which will have important implications on transportation system performance. This paper aims to jointly model public interest in private AVs and multiple SAV configurations (carsharing, ridesourcing, ridesharing, and access/egress mode) in daily and commute travels with explicit treatment of the correlations across the (S)AV types. To this end, multivariate ordered outcome models with latent variables are employed, whereby latent attitudes and preferences describing traveler safety concern about AV, green travel pattern, and mobility-on-demand savviness are accounted for using structural and measurement equations. Drawing from a stated preference survey in the State of Washington, important insights are gained into the potential user groups based on the socio-economic, built environment, and daily/commute travel behavior attributes. Key policies are also offered to promote public interest in (S)AVs by scrutinizing the marginal effects of the latent variables.     

The effects of activity-travel context and individual attitudes on car-sharing decisions under travel time uncertainty: A hybrid choice modeling approach

People’s daily decision to use car-sharing rather than other transport modes for conducting a specific activity has been investigated recently in assessing the market potential of car-sharing systems. Most studies have estimated transport mode choice models with an extended choice set using attributes such as average travel time and costs. However, car-sharing systems have some distinctive features: users have to reserve a car in advance and pay time-based costs for using the car. Therefore, the effects of activity-travel context and travel time uncertainty require further consideration in models that predict car-sharing demand. Moreover, the relationships between individual latent attitudes and the intention to use car-sharing have not yet been investigated in much detail. In contributing to the research on car-sharing, the present study is designed to examine the effects of activity-travel context and individual latent attitudes on short-term car-sharing decisions under travel time uncertainty. The effects of all these factors were simultaneously estimated using a hybrid choice modeling framework. The data used in this study was collected in the Netherlands, 2015 using a stated choice experiment. Hypothetical choice situations were designed to collect respondents’ intention to use a shared-car for their travel to work. A total of 791 respondents completed the experiment. The estimation results suggest that time constraints, lack of spontaneity and a larger variation in travel times have significant negative effects on people’s intention to use a shared-car. Furthermore, this intention is significantly associated with latent attitudes about pro-environmental preferences, the symbolic value of cars, and privacy-seeking.     

Auction-based tolling systems in a connected and automated vehicles environment: Public opinion and implications for toll revenue and capacity utilization

Autonomous and connected vehicles are expected to enable new tolling mechanisms, such as auction-based tolls, for allocating the limited roadway capacity. This research examines the public perception of futuristic auction-based tolling systems, with a focus on the public acceptance of such systems over current tolling practices on highways (e.g., dynamic and fixed tolling methodologies). Through a stated-preference survey, responses from 159 road-users residing in Virginia are elicited to understand route choice behavior under a descending price auction implemented on a hypothetical two-route network. Analysis of the survey data shows that there is no outright rejection of the presented auction-based tolling among those who are familiar with the current tolling methods. While males strongly support the new method, no clear pattern emerges among other demographic variables such as income and education level, and age. While high income respondents and regular commuters are more likely to pay higher tolls, no statistical significance between different genders, age groups, household sizes, and education levels is found. Based on the modeling results and the hypothetical road network, it is found that descending price tolling method yields higher average toll rates, and generates at least 70% more revenue when travel time saving is 30 min, and improves capacity utilization of the toll road significantly compared to fixed tolls.     

Gauging interventions for sustainable travel: A comparative study of travel attitudes in Berlin and London

So-called ‘soft’ policy instruments that respond to the psychological aspects of travel are regularly acknowledged as necessary complements to ‘hard’ infrastructure investments to effectively promote sustainable travel in cities. While studies investigating subjective orientations among travellers have proliferated, open questions remain including the role of recent technological advances, the expansion of alternative mobility services, locally specific mobility cultures and residential selection. This paper presents the methods, results and policy implications of a comparative study aiming to understand mobility attitudes and behaviours in the wider metropolitan regions of Berlin and London. We specifically considered information and communication technology (ICT), new types of mobility services such as car sharing, electric cars and residential preferences. In each region, we identified six comparable segments with distinct attitudinal profiles, socio-demographic properties and behavioural patterns. Geocoding of the home address of respondents further revealed varying contextual opportunities and constraints that are likely to influence travel attitudes. We find that there is significant potential for uptake of sustainable travel practices in both metropolitan regions, if policy interventions are designed and targeted in accordance with group-specific needs and preferences and respond to local conditions of mobility culture. We identify such interventions for each segment and region and conclude that comparative assessment of attitudinal, alongside geographical, characteristics of metropolitan travellers can provide better strategic input for realistic scenario-building and ex-ante assessment of sustainable transport policy.     

Measuring risk aversion to guide transportation policy: Contexts,incentives, and respondents

Road pricing may provide a solution to increasing traffic congestion in metropolitan areas. Route, departure time and travel mode choices depend on risk attitudes as commuters perceive the options as having uncertain effects on travel times. We propose that Experimental Economics methods can deliver data that uses real consequences and where the context can be varied by the researcher. The approach relies on the controlled manipulation of contexts, similar to what is done in the Stated Choice approach, but builds in actual consequences, similar to the Revealed Preference approach. This paper investigates some of the trade-offs between the cost of conducting Experimental Economics studies and the behavioral responses elicited. In particular, we compare responses to traditional lottery choice tasks to the route choice tasks in simulated driving environments. We also compare students (a low cost convenient participant pool) to field participants recruited from the driving population. While we see initial differences across our treatment groups, we find that their risk taking behavior converge with minimal repetition.     

Transportation in suburbia: Trends in attitudes,behaviors and policy preferences in Orange County,California

This paper analyzes transportation attitudes, behaviors and policy preferences in a suburban region. The focus of the study is Orange County, which has experienced rapid growth and industrialization in recent decades. The results from the 1989 Orange County Annual Survey indicate that most residents perceive traffic to be the most serious problem facing the area, and most residents are dissatisfied with the current freeways. Over time, the trend is increased perceptions of traffic problems, However, there is little evidence that residents have changed their driving habits in recent years and there is considerable opposition to new transportation taxes and policies aimed at reducing traffic congestion. These trends are related to opposition to change by affluent suburban residents and to distrust of local government. Traffic attitudes and conservativism appear to play a minor role in predicting current driving habits and policy preferences. The results have important implications for future efforts to improve suburban traffic.     

Wanting to travel,more or less: Exploring the determinants of the deficit and surfeit of personal travel

This study investigates the determinants of peoples desire to increase or decrease the amount of travel they do. We use data from 1,357 working commuters, residents of three different neighborhoods in the San Francisco Bay Area, California. The dependent variables are indicators of Relative Desired Mobility for ten categories of travel (short- and long-distance overall and by several mode- and purpose-specific categories). These variables are measured on a five-point ordinal scale ranging from much less to much more, through which the respondents indicated the amount of travel they want to do (in the category in question) compared to what they are doing now. Censored ordered probit models were developed for these variables, with explanatory variables including general travel attitudes, specific liking for travel in each of the same separate categories, objective and subjective measures of the amount currently traveled in each category, and personality, lifestyle, and socio-demographic characteristics. The results support the hypotheses that the liking for travel has a strong positive impact, and subjective qualitative assessments of mobility have a strong negative impact, on the desire to increase ones travel. Finally, a number of general types of effects on Relative Desired Mobility were identified, among them complementarity and substitution effects. The results of this study can provide policy makers and researchers with new and valuable insight into key principles that affect individual travel demand.