Shared taxis: modelling the choice of a paratransit mode in Santiago de Chile

The shared taxi is a special public transport mode, typical of Chilean cities. It operates with cars offering a maximum capacity of four seats, a predefined coverage area and a route that is fixed in principle, but can be adapted to meet passengers’ needs. During a normal day in Santiago, almost 700,000 trips use shared taxis during one of their stages. This represents about 4% of the total trips made in the city, and this modal share increases in zones and periods with low Metro and bus coverage. This study is a first attempt at studying shared taxis as a relevant transport alternative, analysing its main attributes and modelling its demand. With this purpose, after an analysis of the network and its operation, a revealed preference survey (including perceptual indicators) was applied to public transport users in Santiago who had shared taxi as a feasible alternative. Results show a positive evaluation of the mode’s unique attributes, such as the possibility of travelling seated, reducing transfers and alighting at a convenient destination. The subjective valuation of the attributes derived from the models confirm the strong penalty assigned by Chilean users to alternatives implying transfers or increased walking times. The analysis also shows that studying the characteristics of shared taxi users is relevant in a discussion about its regulation and modernization, considering that, while it is desirable to preserve its positive attributes, this should be done in a context of efficient integration with the rest of the transport system.

     

Effect of attitudes, habit and affective appraisal on mode choice: an application to university workers

Traditionally, car use and modal choice, in general, have been studied under the random utility framework, assuming that individuals choose a particular mode based on their own socio-economic characteristics and the attributes describing the available options. This approach has originated useful models which have been able to explain modal split. However, at the same time, it has received critics because of its poor characterization of human behaviour and the weakness of its assumptions. Research has suggested that socio-psychological factors could help to understand better the choice process. In this paper, attitudinal theory and its link to human behaviour were used to select attitudes, habit and affective appraisals as explanatory variables. They were measured using ad-hoc instruments, which were combined with a revealed preference questionnaire, in order to obtain information about the traveller and the chosen mode. This instrument was applied to a sample extracted from staff members of the University of Concepcion, Chile. Analyses of attitudinal variables showed that car use habit was positively correlated to attitude and positive emotions towards car, implying that breaking the vicious circle of car use through persuasive techniques might be difficult. Estimation of discrete choice models showed that attitudinal variables presented a significant contribution to modal utility, and helped to improve both fitness and statistical significance. Results showed that choice can be influenced by factors related to attitudes and affective appraisal, and that their study is necessary in order to achieve an effective car use reduction.