Transportation agencies experiences with decision support systems for airport ground access planning

This article reports on a field investigation into the ways that transportation agencies use quantitative and qualitative information for making strategic decisions regarding airport ground access. The study analyzes the value of this information for planning airport ground access improvements at seven major international airport sites.The major finding of the research is that quantitative modeling for strategic decision support is very difficult, costly and time consuming. Modelers are confident that the models are accurate and reliable but executives generally lack confidence in the results. Transportation officials believe that the information supplied is flawed by a number of defects that minimize its value for strategic decision makers. The information defects described in this article provide an analysis of the structural difficulty of using quantitative modeling for transportation problems of strategic importance. To date, qualitative information is not frequently used, but some transportation agencies are considering its application to designing transportation services. Although this study is limited to airport ground access, the authors feel that this evidence, in conjunction with the evidence from other studies in the transportation area, dictates a need for wariness in the development of decision support systems for transportation planners. Developers of decision support systems for transportation planners must be aware of modeling costs and defects and consider how to improve the timeliness, relevance and credibility of information quantitative models provide transportation executives. Fundamentally it is important to recognize that decision makers tend, either singularly or in concert with other individuals or groups, to be the champions of a long-term vision for the community. When modeling produces inconsistent or wide ranging results that contradict their position, decision makers may not only discard modeling activities, but lose confidence in the models altogether. As a consequence, transportation planners are faced with the challenge of how to improve quantitative modeling. The most reliable and effective means for improvement is incorporation of qualitative techniques which provide greater understanding of customer perceptions and human behavior.