成功之路

当今的全球市场上,全球物流业迫切需要更多地关注培训和人员发展。这种需求在亚太地区更为强大,在亚太地区的成熟市场和发展中市场,经济增长的快节奏以及全球和区域贸易的不断增长和发展，使更多注重物流业培训和人员发展的效果和必要显得尤为重要。     

Understanding the Relationship Between Physical and Virtual Representations of Transit Agencies

Abstract

This study examines whether physical attributes of transit agencies, such as agency size, make a difference in how transit websites are designed, and how transit information is distributed. The objective of this study is to see if there is a relationship between physical and virtual representations of transit agencies. A rating instrument is developed for evaluating the quality of transit websites. Our findings suggest that transit agency size plays a key role in determining website quality: When the size of transit system is large, the information about the agency is too complex to be effectively presented on web pages. Thus, the quality of the large agencies’ websites is lower than medium-sized agencies. Instead, we find that large agencies attempt to design more user-friendly sites, and provide advanced information searching tools to compensate for low information quality. Policy implications for transit agencies are discussed.