润滑的力量：壳牌统一企业之魂

在壳牌统一，一个产品要正式投产，整个生产和市场体系都会第一时间响应，研发、生产、销售、市场等生产链部门必须协同认证，确保产品在市场上的稳定表现。这是一个态度问题，执着创新才能锤炼出润滑的力量。     

沙粒清除

一旦你找出了沙粒在哪里聚集，就一定要设法将其清除出来。正如本期《石油和天然气》中所提及的那样，沙粒对石油生产商来说是个普遍的问题。世界离开这种宝贵的碳氢化合物资源就无法运转，但是沙粒和其它固体颗粒却常常如影随形。沙粒或固体颗粒一旦进入生产链，将导致出油管、岐管、通气管、阻风门、调节阀、容器内部构件的磨蚀，并且会在低流速的区域聚集。     

Cost-benefit of interface management improvement in design-manufacturing chain

Design-manufacturing chain (D-MC) is the most important link of the supply chain with the greatest possibility in cost reduction. How to strengthen the effective management of interfacial relationship between designer and manufacturer and increase the efficency of interface management concerns the efficiency of the whole supply chain. In order to evaluate and improve the impacts of D-MC interfacial relationship, first we should construct the evaluation index system and then we should analyze the total cost and benefit of the interfacial relationship betterment, including the cost of member units in D-MC, the opportunity cost of cooperation partners, and the market returns resulted from the interfacial relationship improvement, which will advance the whole supply chain efficiency as well as enhance the management performance of D-MC. Foundation item: the Chinese Public Service Platform for Science and Technology Management (No. 06DZ22924) and the Economic Globalization and Innovation (No. 08692106700)     

青岛造游艇下水

加速、减速，然后是快速平稳地转向……前几天一个上午，在青岛银海国际游艇俱乐部附近的海域上，一艘外形时尚的白色豪华游艇吸引了岸上游客们的注意。这是青岛游艇制造业迄今为止生产出来的第一艘豪华游艇的首次试航。而以该艘游艇的下水为标志，青岛市在船舶制造领域上形成了以商船、工作艇、特种船、豪华游艇等构成的完整的产业生产链。     

品牌战略与企业的可持续发展

近年来,在我国外贸发展规模不断扩大的过程中,由于没有相应地加强品牌建设、推行品牌战略,使我国始终处于国际生产链的低端环节,虽然出口数量巨大,但利润微薄(来自“中国自行车品牌战略高层研讨会”组委会秘书处提供的资料:以2005年为例,我国共出口自行车5358万辆,出口量占世界