从营销理念谈欠发达地区高校人才招聘

欠发达地区高校资金、人力资源相对贫乏,要保持可持续发展,其竞争优势来源于高校的核心能力,人力资源是构建高校核心能力的基础。人才招聘是需要进行营销策划,并始终加以贯彻执行的。     

试论市场经济条件下武术产业的发展

改革开放以来,市场经济为体育市场带来了无限生机,武术产业也在这一大环境中得以迅速发展。本文在研究市场经济条件下武术产业的特点及现状的基础上,提出了有利于武术产业稳定发展的对策。     

铁路运输营销的预算管理

运输营销预算管理是以运输企业的经营目标为中心,将运输组织活动纳入预算管理,统筹安排企业的运输营销预算计划,从而实现运输效益的最大化。成都铁路局通过确定市场需求,以跟踪分析和适时调控为手段,科学安排和实施年度运输营销预算方案。运输营销预算管理的实施,整合了生产力资源,提高了企业经营管理水平,超额完成了运输利润目标,并保证了运输生产安全。     

支持协同设计的船舶设计过程模型研究

船舶设计过程模型是在网络环境下开展船舶并行和协同设计系统的基础.本文根据船舶设计的特点,提出了将船舶设计过程按照项目、设计任务和设计活动三个层次进行分解的方法,并给出了船舶设计过程模型形式化定义.该模型明确了设计任务间的并行、顺序和协同关系,可以直接按设计任务构成活动网络图进行规划、分析、管理等工作,使设计过程具有良好的可变更性和可控性.     

新媒体环境下全地形车营销策略分析

互联网+和大数据技术的不断发展和进步让信息经济时代真正地到来了。伴随着电子商务从起步到发展,很多的电商运营平台也逐渐凸显出自己的价值和地位。与此同时,电子商务的营销模式也从传统的B2B、B2C模式向着O2O、C2B的方向发展。全地形车,是一种十分独特的车型,适用的范围和人群也具有特定性。为此,在新媒体的环境之下,如何进行全地形车的营销,如何能够为全地形车吸引到更多的受众群体,这正是本文所要探究的关键所在。为此,文章在对全地形车的基本内涵、主要分类进行阐述和分析以后,针对全地形车这一个特殊车型的营销模式的创新和进步,提出了一些见解和主张。     

Time windows in workers' activity patterns: Empirical evidence from the Netherlands

This paper assumes that activities at the home and work location are important determinants of individuals' paths through time and space. Fixed activities at these locations determine to a large extent the duration and timing of time windows – blocks of time available for participation in travel and out-of-home non-work activities. Taking the time spent at home and at the workplace as a starting point, this paper classifies activity patterns on workdays into six groups with distinct home- and work-stay patterns. For this, data are used from the 1998 Netherlands National Travel Survey. The six clusters vary in terms of the duration and timing of time windows and some of the differences can be explained by commute characteristics, types of non-work activities performed, workers' sociodemographic attributes, and their spatiotemporal environment. However, the impact of sociodemographic and spatiotemporal variables on cluster membership is shown to be weak.     

An Exploration of the Relationship between Timing and Duration of Maintenance Activities

The timing and duration of an activity episode are two important temporal aspects of activity-travel behavior. Understanding the causal relationship between these two variables would be useful in the development of activity-based travel demand modeling systems. This paper investigates the relationship between these two variables by considering two different causal structures – one structure in which time-of-day choice is determined first and influences duration and a second structure in which activity duration is determined first and affects time-of-day choice. These two structures are estimated within a discrete-continuous simultaneous equations framework employing a full-information maximum likelihood methodology that allows error covariance. The estimation is performed separately for commuter and non-commuter samples drawn from a 1996 household travel survey data set from the Tampa Bay area in Florida. The results of the model estimation effort show that the causal structure in which activity duration precedes or affects activity timing (time of day choice) performs better for the non-commuter sample. For the commuter sample, the findings were less conclusive with both causal structures offering equally good statistical measures of fit. In addition, for the commuter sample, all error correlations were found to be zero. These two findings suggest that time of day choice and activity episode duration are only loosely related for the commuter sample, possibly due to the relatively non-discretionary and inflexible work activity and travel.     

Residential built environment and walking activity: Empirical evidence of Jane Jacobs’ urban vitality

This study intends to empirically verify Jacobs’ urban vitality theory, which was based on the observations of her New York City neighborhood in the mid-20th century. To examine the relationship between the residential built environment and walking activity, we used telephone survey data consisting of 1823 valid samples from across Seoul, a city characterized by a high population density and a well-established public transportation system. Respondents were asked questions about their residential location, their demographic and socioeconomic characteristics, and their walking activities. This study then used geographic information systems to measure objective indicators of built environment variables within 500-meter buffer areas based on the home addresses of the respondents. Then, this study constructed multilevel regression models with walking activity as the dependent variable. Our results indicated that walking activity is associated with Jacobs’ six conditions for urban vitality, including land use mix, density, block size, building age, accessibility, and border vacuums.     

新建本科院校市场营销专业模块化教学改革——基于岗位和能力导向的应用技术人才培养

通过行业论证和企业调查,明确市场营销职业岗位类别设置及特征,掌握这些职业岗位对应用技术性本科学生知识、能力和素质等方面的现实需求,通过问卷调查本校市场营销专业学生对专业教学的现状及建议,参考广东部分新建本科院校的做法,建立市场营销专业的岗位需求、工作内容、职业能力、模块教学和任务学习为一体的教学模式。     

二灰冷再生沥青路面基层路用性能研究

通过对原路材料进行材料组成分析,并且通过对几种不同配合比的冷再生材料的无侧限抗压强度、劈裂强度、冲刷性能的初步研究,对二灰冷再生材料的性能做出了初步评价.二灰冷再生材料基本可以满足规范对沥青路面的半刚性基层的要求.