Factors Influencing Behavior in a Boating Speed Zone

The greatest source of human-related mortality for endangered Florida manatees is collisions with watercraft. Regulation of boat speeds is the principal management tool to minimize this threat. Demands on law enforcement limit their ability to monitor boater behavior and managers seek alternative strategies to increase compliance. The purposes of this study were to: (1) explore the effectiveness of an on-site sign to enhance boater compliance in a boating speed zone, and (2) examine the environmental and boating characteristics that influence the probability of compliance. Signs designed to increase compliance were posted halfway through the 18-week study period. The signs were not related to compliance level. Logistic regression models showed that only time of day and boat type were significantly related to compliance. Results suggest that passive methods of persuasion may not be an effective means of influencing boater behavior.     

Improving the effectiveness of road safety campaigns: Current and new practices

The evaluation of campaigns aimed at improving road safety is still the exception rather than the rule. Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilised without question, while new methods of behaviour modification are often ignored. Therefore, the necessity and advantages of formally evaluating road safety campaign efforts are discussed. This article also describes the pros and cons of some of the more common campaign strategies and introduces a number of new methods that show a great deal of promise for the purpose of road safety campaigns. In order to infuse the field of road safety campaigning with such new insights into road user behaviour and behavioural modification, one should look beyond the confines of road safety campaign standards and learn from the knowledge gained in other disciplines such as economics and social psychology. These new insights are discussed in terms of their implications for the future of road safety campaigns.     

关于健康风险信息与恐惧诉求理论的探讨

从健康运动入手,对健康风险信息与恐惧诉求理论中的"习得理论"、"恐惧驱动模式理论"、"平行过程模式"、"保护动机理论"、"平行过程的扩展模式"、"精细可能性模式理论"进行了较为详细的阐述并提出自己的见解。