“If I Walked on my Own at Night I Stuck to Well Lit Areas.” Gendered spaces and urban transport in 20th century Britain

Using photographs, this paper explores the gendered link between transport and the urban environment. It becomes apparent that moving around in urban spaces is an experience which is or can be fundamentally different for women and men. From pictures I conclude that a historical analysis of gender and urban transport ought to be a straightforward task to undertake: women are clearly visible in the visual record of the transport environment. However, a look at the historiography shows that research on gendering the city mostly deals with workplaces, women’s employment, class and race segregation in urban areas, welfare programmes specially designed to helped women, urban housing and marginalisation of women, housewives, healthcare, homeless women and politics. Gender and transport is hardly to be found: how women move and moved through urban space has not received sustained attention. Further, the main body of scholarly texts lacks in historical concern, stemming from such diverse disciplines as sociology, geography, economic and political sciences, women’s studies and planning.     

上海黄浦江客运服务系统概念规划

在分析上海市世博交通运输市场以及黄浦江沿岸交通现状的基础上,以黄浦江两岸总体规划为背景,以《2010年上海世博会黄浦江客运交通组织研究》为依据,以世博交通体系设计为切入点,着眼水上通道的长远发展,阐释了构建可持续的黄浦江客运服务系统的观点,并针对世博会前、世博会期间、世博会后各阶段,提出相应的规划方案及具体实施意见,以支持黄浦江水上“客运通道 游憩走廊”的实现。     

Part II: Policy instruments for sustainable road transport

Without questioning the fact that to achieve efficiency emitters should pay for the true costs of their actions (a core principle of economic policies such as pollution taxes), we find sufficient evidence in the literature to demonstrate that many other policy instruments can be used in combination with taxes and permits to ensure that the transport needs of the present generation can be met without compromising the ability of future generations to meet any needs of their own.The policies and policy aspects considered in this paper broadly fall into three categories: physical policies, soft policies, and knowledge policies. All three aim to bring about changes in consumers’ and firms’ behaviour, but in different ways. The first category includes policies with a physical infrastructure element: public transport, land use, walking and cycling, road construction, and freight transport. We also consider the particular challenges for mobility in developing countries, and how these may be addressed. Soft policies, on the other hand, are non-tangible aiming to bring about behavioural change by informing actors about the consequences of their transport choices, and potentially persuading them to change their behaviour. These measures include car sharing and car pooling, teleworking and teleshopping, eco-driving, as well as general information and advertising campaigns. Finally, knowledge policies emphasise the important role of investment in research and development for a sustainable model of mobility for the future.The main findings can be summarised as follows.

Physical policies

An increase in the use of public transport, combined with a decrease in the use of private cars, can reduce traffic congestion and, more importantly, carbon dioxide (CO₂) emissions, as public transport generally causes lower CO₂ emissions per passenger kilometre than private cars. Public transport fares are subsidised in most places, which can be justified by economies of scale and by the fact that public transport can reduce total road transport externalities. London, Singapore, Portland and Curitiba are all examples of good practice at government level, having achieved reliable, frequent and integrated public transport.Policies to increase public transport use must be part of an integrated policy. Integrated policy refers to integration across different modes of transport, different government objectives (such as the economy, health and the environment), considering the needs of different social groups, and coordinating action between the relevant government institutions. There is evidence that a lack of coordination can jeopardise the achievement of policy objectives.A sustainable model for transport policy also requires integration with land-use policies. These may be somewhat limited within the bounds of existing cities, but as cities grow and new cities are built, urban planners must put more emphasis on land use for sustainable transport in order to reduce congestion and CO₂ emissions. Sustainable land-use policy can direct urban development towards a form that allows public transport as well as walking and cycling to be at the core of urban mobility.Walking and cycling, which improve general health and produce no tailpipe emissions, constitute an excellent alternative to motorised transport on short-distance trips within towns and cities. The policies which can incentivise walking and cycling include crime reduction to make streets safer, well-maintained and clean pavements, attractive street furniture, safe crossings with shorter waiting times, dedicated cycle paths, showers in offices, and lower speed limits, to name but a few.Road construction and expansion used to be seen as one of the most promising ways to reduce traffic congestion. However, in the mid-1990s, the issue was reassessed and it was found that building and expanding roads, increased, rather than decreased, congestion, and ultimately induced higher levels of travel demand. The reason for this is that the extra capacity reduces the general cost of travelling and the less expensive the travel, the more it will be demanded. Regarding freight modal shift, road transport is much more polluting than rail per tonne-km of goods transported and therefore a shift towards greater use of rail in freight transport is desirable. Inadequate infrastructure is the main obstacle preventing this modal shift taking place.Developing countries face great mobility challenges: rural areas are often extremely poorly connected to transport infrastructure, such that, in contrast to the situation in developed countries, the benefits of road construction can strongly outweigh the total costs (including environmental ones). The main challenge, however, is to develop a solution to the problems arising from the combination of urbanisation and motorisation. Integration of transport and land-use policy will be key to rising to this challenge.

Soft policies

Car sharing and car clubs can also potentially reduce CO₂ emissions, although the aggregate reduction in congestion and emissions has not been measured with an adequate degree of precision in the literature. Teleworking and teleshopping can potentially reduce congestion and also CO₂ emissions. However, the evidence for this reduction is rather mixed, as it is unclear whether these measures lead to overall reductions in road transport.Eco-driving campaigns aim to inform and educate drivers in order to induce them to drive in a fuel-efficient and thus environmentally friendly way. There seems to be some consensus in the literature that eco-driving could lead to reductions in CO₂ emissions of around 10 per cent.Information and education policies have often been advocated as instruments which may affect behavioural change. We find in this paper that these types of measures are necessary, but not sufficient for behavioural change. Advertising and marketing may go a long way in changing peoples’ behaviour. In California, for example, Kahn (2007) finds the “Prius” effect: the Toyota Prius is preferred by consumers relative to other similarly green vehicles, probably due to extensive marketing and celebrity endorsements. Family life changes are also found to trigger changes in behaviour ( [Goodwin, 1989] and [106]). People whose lives are being changed by some important development (birth of a child, retirement, etc) tend to respond more to changes in the relative attractiveness of different transport modes. Advertising campaigns promoting a modal shift towards public transport, for instance, may thus be more successful if targeted at people in the process of important life transitions.

Knowledge policies

Research and Development is crucial for developing sustainable and low-carbon transport for the future, and it is essential that governments provide incentives to undertake R&D, so that new low-carbon technologies in the transport sector can be demonstrated and applied at a large scale.Finally, we consider the issue of policy combination and integration. There is evidence that the combination and integration of policies can lead to positive side-effects and synergies. Policy integration is crucial in order to rise to the challenges we face in moving towards a sustainable mobility model. We conclude that classical economic policies may be successfully combined with a number of policy measures discussed in this paper in order to achieve sustainability in transport.     

PROTEUS仿真软件在广告灯箱制作中的应用

本文通过PROTEUS仿真用单片机制作的广告灯与数码管的实例,说明广告灯箱制作中采用PROTEUS软件仿真能起到减少硬件设备的采购,同时降低对硬件设备进行维护的工作量。     

Forty Years of the CZMA: Impacts and Innovations

This article addresses federal, state, and local regulatory regimes for controlling commercial advertising in coastal waters. It focuses on a new method of outdoor advertising that utilizes a billboard towed by a tug in coastal waters. Specifically, it explores the extent to which legal action to regulate advertising from floating billboards in U.S. waters could withstand constitutional scrutiny. The issue is examined within the contexts of commercial speech and navigational servitude. Additionally, the article discusses the preservation of viewscapes along the coast and the applicability of the public trust doctrine. Jurisdictional issues are examined along with the role of states' harbor management plans and local ordinances in regulating commerce and providing anchorage limitations. The article argues that regulation of floating billboards must not necessarily be based on aesthetics, but the public trust doctrine. The article concludes that the language of the Coastal Zone Management Act (CZMA) and interpretations of its scope, as well as Supreme Court decisions in favor of aesthetic zoning, support the inclusion of such regulations in states' coastal zone management plans.     

英语广告应用探析

本文研究的英语广告来源于日常生活,重点分析了英语广告的语言文体特点和广告英语所体现出来的独有的风格,融广告欣赏与英语学习为一体。     

Improving the effectiveness of road safety campaigns: Current and new practices

The evaluation of campaigns aimed at improving road safety is still the exception rather than the rule. Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilised without question, while new methods of behaviour modification are often ignored. Therefore, the necessity and advantages of formally evaluating road safety campaign efforts are discussed. This article also describes the pros and cons of some of the more common campaign strategies and introduces a number of new methods that show a great deal of promise for the purpose of road safety campaigns. In order to infuse the field of road safety campaigning with such new insights into road user behaviour and behavioural modification, one should look beyond the confines of road safety campaign standards and learn from the knowledge gained in other disciplines such as economics and social psychology. These new insights are discussed in terms of their implications for the future of road safety campaigns.     

上海黄浦江客运服务系统概念规划

在分析上海市世博交通运输市场以及黄浦江沿岸交通现状的基础上，以黄浦江两岸总体规划为背景，以《2010年上海世博会黄浦江客运交通组织研究》为依据，以世博交通体系设计为切入点，着眼水上通道的长远发展，阐释了构建可持续的黄浦江客运服务系统的观点，并针对世博会前、世博会期间、世博会后各阶段，提出相应的规划方案及具体实施意见，以支持黄浦江水上“客运通道＋游憩走廊”的实现。     

体育用品英语广告的特点以及翻译策略

作为英语广告主要载体之一的体育广告英语除了在努力体现有帮助消费者认识体育产品和商品的作用外,还有诱发消费者感情,引起购买欲望、促进消费行动的心理功能,在留给消费者以美感享受的美学功能的过程中,逐渐形成了自己鲜明的特点.这些特点的掌握有利于提高对英语应用文体的理解能力及对广告英语的欣赏水平.