Applying the Value-Belief-Norm Theory to Marine Contexts: Implications for Encouraging Pro-Environmental Behavior

Encouraging pro-environmental behavior among protected area visitors and other stakeholders has become a priority for marine resource managers. However, there exists a lack of understanding of the human dimensions of resource management regarding the perceptions and attitudes of stakeholders. Using the value-belief-norm theory of environmentalism (VBN) as a framework, the purposes of this investigation were to: 1) test a model of variables that influence stakeholders' intentions to adopt pro-environmental behavior in two marine protected areas (i.e., the Great Barrier Reef Marine Park and the Florida Keys National Marine Sanctuary); and 2) using the relevant literature and information gleaned from the model, suggest techniques that managers can use to encourage pro-environmental intentions. Acceptable goodness-of-fit indices for both of the structural equation models (one for each protected area) provided empirical support for the usefulness of the VBN framework to guide both research in marine contexts and marine protected area management efforts to encourage stakeholders' intentions to engage in pro-environmental behavior. Specific suggestions include increasing stakeholders. knowledge about impacts via environmental education strategies, increasing their awareness of their impacts and their efficacy in mitigating those impacts (e.g., workshops), and developing interpersonal relationships among managers and stakeholders (e.g., implementation intention and follow-up strategies).     

Why Conservation Needs Religion

Conservationists have been criticized for failing to protect nature in the face of mounting threats including overexploitation, species loss, habitat destruction, and climate change. Resource managers and scientists have yet to fully engage a major segment of the global population in their outreach efforts to protect the environment: religious communities. The world's religions have been recognized as a surprising driver of support for conservation of biological diversity, and numerous examples demonstrate religious and conservation groups working together to achieve conservation outcomes. However, many conservation organizations do not effectively engage religious groups. When conservation organizations do engage religious groups, efforts to do so are often ad hoc and such partnerships may wane over time. A more systematic approach is needed that directly engages religious communities, develops effective partnerships, supports and sustains dialogue aimed at finding common ground despite potentially divergent worldviews, and establishes supporting mechanisms to maintain the partnerships that are developed. Effective partnerships between religious and conservation groups represent significant untapped potential which can directly support conservation outcomes; such partnerships are likely to become increasingly important with dwindling support for conservation.