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Shyamani SiriwardenaGary Hunt Mario F. Teisl Caroline L. Noblet 《Transportation Research Part D: Transport and Environment》2012,17(3):237-242
Using market data, we assess the effectiveness of an eco-marketing campaign on purchases of ‘green’ vehicles. The eco-marketing was designed as a quasi-experiment, having one region exposed to the marketing while the other region was the control. A two-level nested-logit model consistent with utility maximization reveals the campaign had short-term positive effects on green-car sales. Results also indicate green-car buyers come from highly educated communities. Age has a positive but non-linear effect on green car sales. 相似文献
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