Separation of car-dependent commuters from normal-choice riders in mode-choice analysis

The ever-increasing use of cars is a big problem in metropolitan areas. To manage the traffic stream and alleviate air pollution, most metropolitan governments are attempting to discourage the use of cars. Nevertheless, the results have not been satisfactory. It is well known that normal-choice riders choose their travel mode based on utility, which is determined by mode-specific impedances and individual characteristics. On the other hand, this study focuses on identifying car-dependent commuters who tend to keep driving cars regardless of the circumstances they are confronted with. For this study, psychometric factors characterizing car-dependent commuters were investigated. However, the performance of the mode-choice model was not sufficiently enhanced despite incorporation of the psychometric factors. The performance improved considerably when the car-dependent commuters were excluded. Based on psychometric factors, the support vector machine successfully separated the car-dependent commuters from normal-choice riders.