Consumer preferences and willingness to pay for advanced vehicle technology options and fuel types

The automotive industry is witnessing a revolution with the advent of advanced vehicular technologies, smart vehicle options, and fuel alternatives. However, there is very limited research on consumer preferences for such advanced vehicular technologies. The deployment and penetration of advanced vehicular technologies in the marketplace, and planning for possible market adoption scenarios, calls for the collection and analysis of consumer preference data related to these emerging technologies. This study aims to address this need, offering a detailed analysis of consumer preference for alternative fuel types and technology options using data collected in stated choice experiments conducted on a sample of consumers from six metropolitan cities in South Korea. The results indicate that there is considerable heterogeneity in consumer preferences for various smart technology options such as wireless internet, vehicle connectivity, and voice command features, but relatively less heterogeneity in the preference for smart vehicle applications such as real-time traveler information on parking and traffic conditions.     

Evaluation of pedestrian crosswalk level of service (LOS) in perspective of type of land-use

In India pedestrians usually cross the road at mid-block crosswalks due to ease of access to their destination or the development of adjacent land use types such as shopping, business areas, school and residential areas. The behaviour of pedestrian will change with respect to different land use type and this change in behaviour of pedestrian further reflects change in perceived level of service (LOS). So, it is important to evaluate the quality of service of such crossing facilities with respect to different land-use type under mixed traffic conditions. In this framework, pedestrian perceived LOS were collected with respect to different land-use type such as shopping, residential and business areas. The ordered probit (OP) model was developed by using NLOGIT software package, with number of vehicles encountered, road crossing difficulty as well as safety considered as primary factors along with pedestrian individual factors (gender and age), land-use type and roadway geometry. From the model results, it has been concluded that perceived safety, crossing difficulty, land-use condition, number of vehicles encountered, median width and number of lanes have significant effect on pedestrian perceived LOS at unprotected (un-signalized) mid-block crosswalks in mixed traffic scenario. The inferences of these results highlights the importance of land use planning in designing a new set of pedestrian access facilities for unprotected mid-block crosswalks under mixed traffic conditions. Also the study results would be useful for evaluating pedestrian accessibility taking into account different land-use type and planning required degree of segregation with vehicular movement at unprotected mid-block crosswalk locations.     

Comparative analysis of household car,motorcycle and bicycle ownership between Osaka metropolitan area,Japan and Kuala Lumpur,Malaysia

The interactions among different types of vehicle ownership including car, motorcycle and bicycle are examined by developing simultaneous vehicle ownership models in this study. Large scale person trip survey data for Osaka metropolitan area, Japan and Kuala Lumpur, Malaysia are used for empirical analysis. The results suggest that population density at residential area significantly and negatively affects car ownership for both areas, and that the effects are larger for Osaka metropolitan area than for Kuala Lumpur. Also, bicycle ownership becomes higher at higher population density area for Osaka area, while higher at lower population density area for Kuala Lumpur, which represents the different usage patterns of bicycle between the two areas.

The multinomial logit model revisited: A semi-parametric approach in discrete choice analysis

The multinomial logit model in discrete choice analysis is widely used in transport research. It has long been known that the Gumbel distribution forms the basis of the multinomial logit model. Although the Gumbel distribution is a good approximation in some applications such as route choice problems, it is chosen mainly for mathematical convenience. This can be restrictive in many other scenarios in practice. In this paper we show that the assumption of the Gumbel distribution can be substantially relaxed to include a large class of distributions that is stable with respect to the minimum operation. The distributions in the class allow heteroscedastic variances. We then seek a transformation that stabilizes the heteroscedastic variances. We show that this leads to a semi-parametric choice model which links the linear combination of travel-related attributes to the choice probabilities via an unknown sensitivity function. This sensitivity function reflects the degree of travelers’ sensitivity to the changes in the combined travel cost. The estimation of the semi-parametric choice model is also investigated and empirical studies are used to illustrate the developed method.     

The impact of a congestion pricing exemption on the demand for new energy efficient vehicles in Stockholm

As governments seek to transition to more efficient vehicle fleets, one strategy has been to incentivize ‘green’ vehicle choice by exempting some of these vehicles from road user charges. As an example, to stimulate sales of energy efficient vehicles (EEVs) in Sweden, some of these automobiles were exempted from Stockholm’s congestion tax. In this paper the effect this policy had on the demand for new, privately-owned, exempt EEVs is assessed by first estimating a model of vehicle choice and then by applying this model to simulate vehicle alternative market shares under different policy scenarios. The database used to calibrate the model includes owner-specific demographics merged with vehicle registry data for all new private vehicles registered in Stockholm County during 2008. Characteristics of individuals with a higher propensity to purchase an exempt EEV were identified. The most significant factors included intra-cordon residency (positive), distance from home to the CBD (negative), and commuting across the cordon (positive). By calculating vehicle shares from the vehicle choice model and then comparing these estimates to a simulated scenario where the congestion tax exemption was inactive, the exemption was estimated to have substantially increased the share of newly purchased, private, exempt EEVs in Stockholm by 1.8% (±0.3%; 95% C.I.) to a total share of 18.8%. This amounts to an estimated 10.7% increase in private, exempt EEV purchases during 2008, i.e., 519 privately owned, exempt EEVs.     

Prioritizing bicycle paths in Belo Horizonte City,Brazil: Analysis based on user preferences and willingness considering individual heterogeneity

Using bicycles as a commuting mode has proven to be beneficial to both urban traffic conditions and travelers’ health. In order to efficiently design facilities and policies that will stimulate bicycle use, it is necessary to first understand people’s attitudes towards bicycle use, and the factors that may influence their preferences. Such an understanding will enable reliable predictions of bicycle use willingness level, based on which cycling facility construction can be reasonably prioritized.As people often have different perceptions on exercising, green transportation, and traffic conditions, effects of potentially influencing factors on people’s willingness of using bicycles tend to be highly heterogeneous. This paper uses a random parameter ordered probit model to analyze how travelers’ willingness of using bicycles is influenced by various socio-economic factors in Belo Horizonte City, Brazil, with the consideration of individual heterogeneity. The data was collected through the 2010 bicycle use survey in Belo Horizonte City. Results show that, first, the willingness of using bicycle is favored by middle income class household, and negatively related with commuting time. Second, people who rent apartments tend to be more willing to use bicycles. Third, if a person is currently walking a long time to work, he/she would be most willing to commute with a bicycle in the future. Those currently commuting a relatively short distance by motorcycle and bus follow this group in terms of willingness to commute by bicycle in the future. Car users seem to be difficult to convert to bicycle users. Moreover, the estimation shows clear evidence that significant individual heterogeneity indeed exists, especially for education level, necessitating the consideration of such an effect. With the calibrated model, residents’ willingness of using bicycle commuting is then estimated for the entire Belo Horizonte City using the 2010 Census and the 2012 O/D survey data. The results are cross validated using the bicycle path preference information, also obtained from the 2010 bicycle use survey.     

Bayesian estimation of multinomial probit models of work trip choice

In this paper, we estimate a multinomial probit model of work trip mode choice in Seoul, Korea, using the Bayesian approach with Gibbs sampling. This method constructs a Markov chain Gibbs sampler that can be used to draw directly from the exact posterior distribution and perform finite sample likelihood inference. We estimate direct and cross-elasticities with respect to travel cost and the value of time. Our results show that travel demands are more sensitive to travel time than travel cost. The cross-elasticity results show that the bus has a greater substitute relation to the subway than the auto (and vice versa) and that an increase in the cost of an auto will increase the demand for bus transport more so than that of the subway.     

A statistical analysis of consumer perceptions towards automated vehicles and their intended adoption

ABSTRACT

While automated vehicle (AV) development continues to progress rapidly, how the public will accept and adopt automated vehicles remains an open question. Using extensive survey data, we apply cluster analysis to better understand consumer perceptions toward potential benefits and concerns related to AVs with regard to factors influencing their AV adoption likelihood. Four market segments are identified – ‘benefits-dominated,’ ‘concerns-dominated,’ ‘uncertain,’ and ‘well-informed.’ A random parameters multinomial logit model is then estimated to identify factors influencing the probability of respondents belonging to one of these four market segments. Among other influences (such as socio-economic and current travel characteristics), it is found that ‘Millennials’ have a higher probability of belonging to the well-informed market segment, ‘Gen-Xers’ with a lower probability to the uncertain market segment, and ‘Baby Boomers’ with a higher probability to the concerns-dominated market (relative to the ‘Great Generation’). We also study the individuals’ expressed likelihood of AV adoption using separate random parameters ordered probit estimations for each of the four market segments. The substantial and statistically significant differences across each AV consumer market segment underscore the potentially large impact that different consumer demographics may have on AV adoption and the need for targeted marketing to achieve better market-penetration outcomes.     

Analysis of telecommuting behavior and impacts on travel demand and the environment

The discussion of whether, and to what extent, telecommuting can curb congestion in urban areas has spanned more than three decades. This study develops an integrated framework to provide the empirical evidence of the potential impacts of home-based telecommuting on travel behavior, network congestion, and air quality. In the first step, we estimate a telecommuting adoption model using a zero-inflated hierarchical ordered probit model to determine the factors associated with workers’ propensity to adopt telecommuting. Second, we implement the estimated model in the POLARIS activity-based framework to simulate the potential changes in workers’ activity-travel patterns and network congestion. Third, the MOVES mobile source emission simulator and Autonomie vehicle energy simulator are used to estimate the potential changes in vehicular emissions and fuel use in the network as a result of this policy. Different policy adoption scenarios are then tested in the proposed integrated platform. We found that compared to the current baseline situation where almost 12% of workers in Chicago region have flexible working time schedule, in the case when 50% of workers have flexible working time, telecommuting can reduce total daily vehicle miles traveled (VMT) and vehicle hours traveled (VHT) up to 0.69% and 2.09%, respectively. Considering the same comparison settings, this policy has the potential to reduce greenhouse gas and particulate matter emissions by up to 0.71% and 1.14%, respectively. In summary, our results endorse the fact that telecommuting policy has the potential to reduce network congestion and vehicular emissions specifically during rush hours.