Incorporating e-Technology to Advantage in a Greener Taxi Industry and its Impact on Driving Performance and Safety

Abstract

New technologies, especially advances in telecommunications, have had profound impacts on everyday life and brought even greater changes to some business models. Taxis represent one of the major modes of transportation in urban areas but they face a number of problems, including their environmental impacts. The status of the taxi industry in Taiwan is revealed and analyzed in this study. A new business model for the extensive and popular use of smart phones is proposed. However, it is important to know whether their use is both effective and safe. Two field experiments were executed to examine the effects on taxi drivers of using a navigation system installed in a GPS PDA phone. The results revealed that the efficiency of drivers using such a portable navigation system was better than those relying on paper maps in unfamiliar urban areas. Furthermore, performance in terms of safety was also better than those who used an on-board navigation system. In summary, incorporating e-technology can promote a taxi company's competitiveness and a driver's performance and safety as well as offer environmental benefits.