Abstract: | In recent years, external pressures on maritime businesses have increased their need to employ high calibre personnel, educated to respond effectively to these pressures. Set against this requirement, the onus of acquiring a university education has shifted to the individual, as state subsidies to individuals seeking to undertake higher education in British universities have declined, and many corporate training programmes have been aimed at meeting the needs of an organization rather than the individuals within them. If the future supply of graduates is to match ongoing industrial requirements, one needs to understand why students enrol on particular courses, and how importantly they perceive employment considerations to be when making their decisions. This paper reports on a survey of why students at several British universities chose to enrol on undergraduate courses in Maritime Business, and considers the implications of its findings for ensuring that an adequate supply of suitably educated graduates will continue to be available to meet industrial needs. |