| 商标的中英文等效翻译 |
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| 引用本文： | 王晓颖.商标的中英文等效翻译[J].广州航海高等专科学校学报,2009,17(1):54-56. |
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| 作者姓名： | 王晓颖 |
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| 作者单位： | 湘潭大学,职业技术学院,湖南,湘潭,411100 |
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| 摘 要： | 简述了商标翻译是一种跨文化的交流，它涉及民族心理、文化特色、审美价值等诸方面的因素，介绍了几种常见的商标翻译法，并且提出了怎样才能实现富有活力和创造性的等效翻译法．
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| 关 键 词： | 商标 翻译 文化 对等 |
ON EQUIVALENT TRANSLATION OF TRADEMARKS |
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| WANG Xiao-ying.ON EQUIVALENT TRANSLATION OF TRADEMARKS[J].Journal of Guangzhou Maritime College,2009,17(1):54-56. |
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| Authors: | WANG Xiao-ying |
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| Institution: | Vocational Technology Institute of Xiangtan University;Xiangtan Hunan 411100;China |
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| Abstract: | The translation of trademarks is a kind of intercultural communication,including ethnic,psychology,culture features,aesthetic value and other factors.This paper has analyzed several methods of trademark translation as well as the method of equivalence translation. |
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| Keywords: | trademark translation culture equivalence |
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