与业绩挂钩的比例分配机制对供应链的影响

为了探讨根据零售商的历史业绩分配产品的机制能否提升供应链的整体绩效,运用博弈论,建立了1个供应商向n个零售商供货的两阶段模型,分析了与零售商历史业绩挂钩的比例分配机制对供应链绩效的影响,并与固定机制进行了对比研究.结果表明,与历史业绩挂钩的比例分配机制是一种激励零售商扩大实际需求下订单的机制,这一机制使供应商获益而零售商利益受损,因此,该机制只在某些情况下可以改善供应链绩效.

Effect of Proportion Allocation Based on Past Sales on Supply Chain Performance

To investigate whether proportion allocation based on past sales,compared with the fixed allocation,can improve the performance of a supply chain,a two-stage game model was set up to a supply chain with one supplier and multiple retailers,and the effects of the proportion allocation based on past sales on the performance were discussed.In addition,the fixed allocation and the proportion allocation were researched comparatively.The results show that the proportion allocation will make the retailers order more than they need to increase the supplier's profits at the expense of the retailers' profits,so it can improve the performance of overall supply chain only under some conditions.