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“MAXUS大通”,一个美好愿望的开始——上海汽车发布国际化商用车品牌
引用本文:于晶. “MAXUS大通”,一个美好愿望的开始——上海汽车发布国际化商用车品牌[J]. 商用汽车, 2011, 0(5): 52-53
作者姓名:于晶
摘    要:俗语说:人勤春来早。还没有走出兔年的正月,上海汽车集团股份有限公司(以下简称"上海汽车")已经迫不及待地在自主品牌商用车领域发力了。"MAXUS",一个曾经是英国商

关 键 词:商用车  上海汽车集团  国际化  自主品牌  大通  股份有限公司  美好愿望  注册资本  经营范围  依维柯

SAIC Motor Gave Press Release on an Internationalized Brand of Commercial Vehicle
Abstract:SAIC Motor gave an official press release on an internationalized brand of commercial vehicles,i.e.MAXUS Datong,in Shanghai Science and Technology Museum on Feb.28,2011.MAXUS Datong is another internationalized brand that SAIC Motor launches into the commercial vehicle segment following its launch of Roewe,which is a major move that SAIC Motor makes in carrying out the differentiation strategy,as well as an important part and parcel of SAIC Motor's strategic planning of commercial vehicles
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