| 重卡研发应凸显优势新品靠差异化走向未来 |
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| 引用本文： | 刘财民,田永刚,刘波.重卡研发应凸显优势新品靠差异化走向未来[J].商用汽车,2011(9). |
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| 作者姓名： | 刘财民 田永刚 刘波 |
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| 摘 要： | 2010年我国重卡销量达到101.74万辆,比2009年增长59.93%,增幅42.22百分点.在市场进入百万辆级后,中国重卡企业之间的竞争开始从"分羹"真正进入了"争抢"的时代.在高产形势下,国内企业应该意识到,只有更加强化差异化开发,才能提升产品的竞争力和市场占有率.
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| 关 键 词： | 在产品 消费者 产品差异化 国内企业 零部件企业 同质化 大吨位 卖方市场 研发 差异化策略 |
A Brief Introduction of Differentiation in the Effort of R & D of Heavy-duty Truck |
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| Abstract: | In 2010, the total sales volume of heavy-duty truck reached to 101 million sets and more, which had indicated that the era of fierce competition and grabbing of market-share among heavy-duty truck manufacturers had come. Under the situation of higher production capacity, domestic heavy-duty truck manufacturers should realize that only the R & D of product differentiation could improve the competitive strength of products and market share as well. |
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