| 基于能力与忠诚度的汽车经销商竞争力评价矩阵研究 |
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| 引用本文： | 郑鑫,叶明海,贾鸣镝.基于能力与忠诚度的汽车经销商竞争力评价矩阵研究[J].汽车工程,2009,31(1). |
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| 作者姓名： | 郑鑫 叶明海 贾鸣镝 |
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| 作者单位： | 同济大学经济与管理学院,上海,200092 |
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| 基金项目： | 同济大学文科科研基金 |
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| 摘 要： | 文中构建了一套基于能力和忠诚度的评价矩阵,用以从直销能力、客户体验、财务能力、组织能力、人力资源等方面,来评价和提升经销商能力;从企业资信、规范执行、资金转用、市场开拓、品牌维护来评价和提升经销商忠诚度.
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| 关 键 词： | 汽车经销商 能力 忠诚度 渠道竞争力 评价矩阵 |
A Study on Vehicle Dealers Competitiveness Evaluation Matrix Based on Capability and Loyalty |
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| Zheng Xin,Ye Minghai,Jia Mingdi.A Study on Vehicle Dealers Competitiveness Evaluation Matrix Based on Capability and Loyalty[J].Automotive Engineering,2009,31(1). |
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| Authors: | Zheng Xin Ye Minghai Jia Mingdi |
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| Institution: | Zheng Xin,Ye Minghai & Jia MingdiSchool of Economics , Management,Tongji University,Shanghai 200092 |
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| Abstract: | An evaluation matrix is put forwards and constructed in this paper based on capability and loyalty.With the matrix,the capability of dealers can be evaluated and improved from the perspectives of direct sale,financing and organizing abilities and clients' experience,as well as human resource;and the loyalty of dealers can be evaluated and enhanced from the aspects of creditability,regulation enforcement,capital operation,market exploration and brand maintenance. |
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| Keywords: | vehicle dealers capability loyalty channel competitiveness evaluation matrix |
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