汽车后市场发展现状下4S店的挑战与对策

随着国内新车市场增速放缓,汽车后市场受到越来越多的关注,售后维保市场作为后市场的主要组成部分,受到行业内部和资本的追捧,4S店面临的不仅是新车市场萎缩,还有后市场的竞争加剧.本文从汽车后市场的现状出发,针对4S店面临的挑战提出了对策.

Challenges and Countermeasures of 4S Car Shops under the Current Development of Automotive Aftermarket

As the growth rate of the domestic new car market slows down,the automotive aftermarket has received more and more attention.As the main component of the aftermarket,the aftermarket maintenance market is sought after by the industry and capital.4S stores are not only facing the shrinking of the new car market,but also the intensified competition in the aftermarket.Starting from the current situation of the automotive aftermarket,this article proposes countermeasures against the challenges of 4S car shops.