经销商如何管理营销渠道

得渠道者得天下，生存于供应商和终端商夹缝中的经销商更是如此。无论是供货渠道还是销售渠道，都关系着经销商的存亡。良好的供货渠道可以让经销商以最低价及时地拿到产品，保证其利润，还可以帮助提升其信誉；良好的销售渠道可以实现经销商的营销目标，使其获得利润，实现发展目标。而良好的渠道管理可以给经销商带来良好的供货渠道和销售渠道。编者按]

How the Franchisers Manage the Marketing Channel

Both the supply channel and distribution channel determine the survival of the franchisers. Good supply channel can help franchisers get the products at low price while , good distribution channel can help franchisers realize their marketing goal to gain profit. Good channel management can bring franchisers both good supply channel and good distribution channel.