| 基于ID3算法的卷烟产品零售客户分类研究 |
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| 引用本文： | 张伟丰. 基于ID3算法的卷烟产品零售客户分类研究[J]. 湖北汽车工业学院学报, 2012, 0(3): 52-54,69 |
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| 作者姓名： | 张伟丰 |
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| 作者单位： | 湖北汽车工业学院经济管理学院,湖北十堰442002 |
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| 基金项目： | 湖北省教育厅社会科学研究项目（2012Y051） |
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| 摘 要： | ID3算法是一种比较高效的数据挖掘算法,通过这一算法在卷烟产品零售客户分类上的运用,快速的将零售客户归入不同的类别,实现了依据客户重要性和产品依存度提供针对性的服务,以此来制定更加合理的卷烟产品营销策略,从而优化资源配置,提高销售额。
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| 关 键 词： | ID3算法 决策树 信息熵 数据挖掘 |
Research of Cigarette Products Retail Customer Classification Based on ID3 Algorithm |
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| Zhang Weifeng. Research of Cigarette Products Retail Customer Classification Based on ID3 Algorithm[J]. Journal of Hubei Automotive Industries Institute, 2012, 0(3): 52-54,69 |
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| Authors: | Zhang Weifeng |
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| Affiliation: | Zhang Weifeng (School of Economies and Management, Hubei Automotive Industries Institute, Shiyan 442002, China) |
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| Abstract: | ID3 algorithm is an efficient data mining algorithm, this algorithm was used for cigarette products retail customer classification, the retail customers could be divided into different categories quickly, the object of providing targeted services based on customer importance and products dependence was realized, more reasonable cigarette product marketing strategy were made according to this, the allocation of resources was optimized and the sales were increased. |
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| Keywords: | ID3 Algorithm decision tree information entropy data mining |
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