基于大理市个体旅游交通行为分析

通过问卷调查的方式,获得大理市旅游交通的基础数据,采用统计分析的方法,得出系统客观的实证研究成果。在抽样调查的基础上,通过考察旅游者自身属性、出行信息以及与出游相关因子,运用量化的方法对所得结果进行分析,从而得出基于个体的旅游交通行为一般规律。

Individual-based Study of Tourism Transportation Behavior Based on Dali

Tourism transportation behavior is an external reaction of internal physiological and psychological changes which are based on the image of transportation and environment of the tourist’s destination. Through statistical analysis of the data,we make generalizations about tourism transportation behavior, which is very significant for the study of tourism transportation. This paper shows the basic data of tourism transportation in Dali, data which was collected by questionnaire survey. Using statistical analysis, we get system and objective of the study results. Based on sample surveys, the investigation of tourists’ travel information and their attributes, travel and related factors, and performing a quantitative analysis of the results, we found the general patterns of the individual tourist’s traffic behavior.