| 基于竞争力分析的市场调研方法 |
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| 引用本文： | 万新兵.基于竞争力分析的市场调研方法[J].汽车科技,2009(2):65-69. |
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| 作者姓名： | 万新兵 |
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| 作者单位： | 东风汽车有限公司,东风商用车技术中心,武汉,430056 |
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| 摘 要： | 基于竞争力分析的市场调研方法的主要任务是完善市场数据并建立数据库，然后根据数据库的数据建立市场与车型对应的结构模型，根据模型可进行竞争力要素分析，从而进行解读与预测市场发展以及制定相应的应对策略。
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| 关 键 词： | 竞争力分析 市场调研 数据库 模型 |
Method of Market Research Based on Competitiveness Analysis |
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| WAN Xin-bing.Method of Market Research Based on Competitiveness Analysis[J].Automobile Science and Technology,2009(2):65-69. |
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| Authors: | WAN Xin-bing |
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| Institution: | Dongfeng Commercial Vehicle Technical Center of DFL;Wuhan 430056;China |
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| Abstract: | The main task of market research method based on competitiveness analysis is to improve market data and build database,then to build the structural model relative to market and vehicle model according to the data of data base. And then we can conduct the competitiveness factor analysis according to model,to interpret and foreecast market development and formulate the relative countermeasures. |
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| Keywords: | competitiveness analysis market research date base model |
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