| 基于服务质量差距模型的南宁出租车服务营销策略研究 |
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| 引用本文： | 李倩.基于服务质量差距模型的南宁出租车服务营销策略研究[J].西部交通科技,2013(11):43-46,60. |
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| 作者姓名： | 李倩 |
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| 作者单位： | 广西交通职业技术学院,广西南宁530023 |
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| 摘 要： | 文章采用城市出租车服务质量差距模型,结合南宁市出租车的服务现状,从乘客期望和实际感知的服务差距角度探讨影响城市出租车服务质量的因素,并从营销的角度提出改进策略.
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| 关 键 词： | 服务差距模型 出租车服务 SERVPERF绩效分析 营销策略 |
Studies on Nanning Taxi Service Marketing Strategy Based on Service Quality Gap Model |
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| LI Qian.Studies on Nanning Taxi Service Marketing Strategy Based on Service Quality Gap Model[J].Western China Communication Science & Technology,2013(11):43-46,60. |
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| Authors: | LI Qian |
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| Institution: | LI Qian (Guangxi Vocational and Technical College of Communications, Nanni ng, Guangxi, 530023) |
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| Abstract: | This article used the urban taxi service quality gap model,and combined with the current service situation in Nanning taxi, it discussed the factors affecting the urban taxi service quality from the perspective of service gap under passenger expectations and actual perception,and proposed the improvement strategies from the perspective of marketing. |
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| Keywords: | Service gap model Taxi service ~ SERVPERF performance analysis ~ Marketing strat-egy |
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