A point card system for public transport utilization in Korea |
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| Affiliation: | 1. Technology Management, Economics and Policy Program, College of Engineering, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 151-742, South Korea;2. Korea Environment Institute, 290 Jinheung-ro, Eunpyeong-gu, Seoul 122-706, South Korea;3. Department of Information & Industrial Engineering, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul 120-749, South Korea;1. Department of Mechanical Engineering, Oita University, Oita 870-1192, Japan;2. Structural Materials Division, Korea Institute of Materials Science, Changwon 642-831, Republic of Korea;3. Department of Materials Science & Engineering, ReCAPT, Gyeongsang National University, Chinju 660-701, Republic of Korea;5. Department of Metallurgy & Advanced Materials Engineering, Changwon National University, Changwon 641-773, Republic of Korea;1. Beijing Key Laboratory of Advanced Functional Materials for Building and Environment, Beijing University of Civil Engineering and Architecture, Beijing, 100044, China;2. Key Laboratory of Urban Stormwater System and Water Environment (Ministry of Education), Beijing University of Civil Engineering and Architecture, Beijing, 100044, China;1. Department of Applied Economics Analysis. Universidad de Las Palmas de Gran Canaria. Campus Universitario de Tafira, 35017 Las Palmas de Gran Canaria, Spain;2. Department of Transport Engineering and Logistics, Pontificia Universidad Católica de Chile, Campus San Joaquín, Vicuña Mackenna, Macul, 4860 Santiago, Chile;3. International Business School Suzhou (IBSS), Xi’an Jiaotong-Liverpool University, 111, Ren’ai Rd, Dushu Lake Higher Education Town, Suzhou Industrial Park, Jiangsu Province 215123, PR China |
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| Abstract: | This study analyzes consumer preferences for a new incentive program based on a point card to promote green consumption; the study also examines the program’s impact on bus utilization in South Korea. An ex-ante analysis was conducted to examine how consumer behavior can be modified based on varying incentive levels of the point card system. In addition, the effect of the system on consumers’ public transport utilization and resulting CO2 emissions reductions are analyzed. The adoption probability of the point card is forecast at about 93%, and annual CO2 emissions are forecast to decrease by 610 kt CO2. |
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| Keywords: | Point card system Public transportation Environmental policy |
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