| Apriori算法在汽车销售客户分析中的应用 |
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| 引用本文： | 韩树河,李冬梅.Apriori算法在汽车销售客户分析中的应用[J].南通航运职业技术学院学报,2011,10(2):54-57. |
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| 作者姓名： | 韩树河 李冬梅 |
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| 作者单位： | 1. 南通航运职业技术学院管理信息系,江苏南通,226010
2. 福联汽车贸易集团如皋福联汽车贸易有限公司 销售部,江苏南通,226500 |
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| 摘 要： | 文章以4S店客户信息数据库作为研究对象,利用数据挖掘中关联规则挖掘算法Apriori,挖掘出已成交的客户特征和规则,对分类结果进行分析,并在某品牌4S店销售汽车过程中借鉴这些规则,有针对性的地进行引导销售,从而提高了销售成功率。
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| 关 键 词： | 数据挖掘 Apriori算法 关联规则 汽车销售 |
Application of Apriori Algorithm to Customer Analysis of Auto Sales |
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| HAN Shu-hei,LI Dong-mei.Application of Apriori Algorithm to Customer Analysis of Auto Sales[J].Journal of Nantong Vocational & Technical Shipping College,2011,10(2):54-57. |
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| Authors: | HAN Shu-hei LI Dong-mei |
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| Institution: | HAN Shu-he1,LI Dong-mei2 (1.Dept.of Management & Information,Nantong Vocational & Technical Shipping College,Nantong 226010,China,2.Dept.of Sales,Rugao Fulian Auto Trading Co.Ltd.of Fulian Group,Nantong 226000,China) |
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| Abstract: | The customer information database of 4S store has been chosen as the research objective,and the Apriori algorithm based on association rules of data mining technology has been employed as the research instrument.In the paper,the customer characteristics and transaction rules are mined with its result classified and analyzed.The results and its application to a 4S store indicate that these rules contribute to the successful selling. |
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| Keywords: | Data mining Apriori algorithm Association rules Car sales |
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