| 传媒整合:传媒集团内部的协同合作 |
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| 引用本文： | 强月新,黄晓军. 传媒整合:传媒集团内部的协同合作[J]. 上海交通大学学报(哲学社会科学版), 2010, 18(2) |
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| 作者姓名： | 强月新 黄晓军 |
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| 作者单位： | 武汉大学新闻与传播学院,湖北,武汉,430072 |
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| 摘 要： | 整合对传媒集团的发展至关重要,传媒整合是传媒集团内部的协同合作,在这个前提下,提升传媒集团资源的利用率和信息共享水平是传媒集团运作的关键.由于中国传媒运作的特殊情况,资源共享是有条件的,而且在异地创办媒体能发挥更大的作用.整合在平台上表现为全媒体编辑部一体化,在机制上是稿库式发稿,在队伍上则期待全媒体记者的出现.国内传媒在具体的运作方式上,有报网互动和结对联动的尝试,具有一定的借鉴意义.
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| 关 键 词： | 传媒整合 资源共享 全媒体 |
Media Integration:Collaboration Within the Media Group |
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| QIANG Yue-xin,HUANG Xiao-jUn. Media Integration:Collaboration Within the Media Group[J]. Journal of Shanghai Jiaotong University(Social Science), 2010, 18(2) |
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| Authors: | QIANG Yue-xin HUANG Xiao-jUn |
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| Affiliation: | QIANG Yue-xin,HUANG Xiao-jun Journalism , Communication Schlool,Wuhan University,Hubei Wuhan 430072,China |
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| Abstract: | Integration is critical to the development of the media group,and media consolidation is cooperation within the media group.Thus,utilizing resources and sharing information effectively are key to the operation of the media group.In China,sharing of resources is conditional,and setting up media off-site is more rewarding.Integration involves editorial integration,a library-type dispatch mechanism and hopefully all-media journalists.The interaction and unification of newspaper and network in Chinese media hav... |
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| Keywords: | media integration sharing of resources all-media |
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