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Estimating the demand responses for different sizes of air passenger groups
Institution:1. Faculty of Economics, Meijo University, 1-501 Shiogamaguchi, Tempaku-ku, Nagoya 468-8502, Japan;2. Faculty of Economics, Osaka University of Economics, 2-2-8 Osumi, Higashiyodogawa-ku, Osaka 533-8533, Japan;1. University of Westminster, 35 Marylebone Road, London NW1 5LS, United Kingdom;2. Castelldefels Telecommunications and Aeronautical Engineering School (EETAC), Office C3-104, UPC. Av. Esteve Terradas, 5. Castelldefels 08860, Catalonia, Spain;1. Civil Engineering Department of Civil & Mechanical Engineering Purdue University Fort Wayne, 2101 E Coliseum Blvd, Fort Wayne, IN, 46805-1499, USA;2. University of Wyoming, 1000 E. University Avenue Department 3295, Laramie, WY, 82071-3295, USA;3. Wyoming Technology Transfer Center, 1000 E. University Avenue, Department 3295, Laramie, WY, 82071, USA
Abstract:This paper investigates the sensitivity of demand for air travel by singleton passengers, couples, and families. It examines how the demand for air travel by these groups is potentially different. In this study, a compound Poisson structure of the demand of different passenger groups is considered, and aggregate demand observations and maximum likelihood procedures are used to decompound the processes and estimate demand sensitivity of each group of customers to price, time, season, and the economic cycle. The methodology is applied to Canadian market data and the results indicate there are significant differences among the different groups of customers.
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