The effects of attitudes and personality traits on mode choice |
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| Institution: | 1. Department of Economics, Uppsala University, P.O. Box 513, 751 20 Uppsala, Sweden;2. Swedish National Road and Transport Research Institute, P.O. Box 760, 781 27 Borlänge, Sweden;3. Department of Economics and Society, Dalarna University, 781 88 Borlänge, Sweden;4. Institute for Labour Market Policy Evaluation, P.O. Box 513, 751 20 Uppsala, Sweden;1. Department of Urban Planning, Tongji University, Shanghai, People’s Republic of China;2. Department of Urban Design and Planning, University of Washington, Seattle, USA;1. School of Civil Engineering and the Built Environment, Queensland University of Technology, 2 George St GPO Box 2434, Brisbane, Qld 4001, Australia;2. Business School, Queensland University of Technology, 2 George St GPO Box 2434, Brisbane, Qld 4001, Australia;3. Business School, Southern Cross University, Military Road, East Lismore, NSW 2480, Australia;1. Beijing Key Laboratory of Traffic Engineering, Beijing University of Technology, Beijing, 100124, China;2. Beijing Daxing International Airport, Beijing, 102602, China;3. Dept. of Civil Engineering and Engineering Mechanics, University of Arizona, Tucson, AZ 85721,United States;1. University of California, Center for Environmental Policy and Behavior, Institute for Transportation Studies, Davis, United States;2. University of California, Center for Environmental Policy and Behavior, Davis, United States |
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| Abstract: | We hypothesise that differences in people’s attitudes and personality traits lead them to attribute varying importance to environmental considerations, safety, comfort, convenience and flexibility. Differences in personality traits can be revealed not only in the individuals’ choice of transport, but also in other actions of their everyday lives—such as how much they recycle, whether they take precautions or avoid dangerous pursuits. Conditioning on a set of exogenous individual characteristics, we use indicators of attitudes and personality traits to form latent variables for inclusion in an, otherwise standard, discrete mode choice model. With a sample of Swedish commuters, we find that both attitudes towards flexibility and comfort, as well as being pro-environmentally inclined, influence the individual’s choice of mode. Although modal time and cost still are important, it follows that there are other ways, apart from economic incentives, to attract individuals to the, from society’s perspective, desirable public modes of transport. Our results should provide useful information to policy-makers and transportation planners developing sustainable transportation systems. |
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