A conceptual and methodological framework of leisure activity loyalty accommodating the travel context |
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Authors: | Jeffrey J LaMondia Chandra R Bhat |
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Institution: | (1) Department of Civil Engineering, Auburn University, 238 Harbert Engineering Center, Auburn, AL 36849-5337, USA;(2) Department of Civil, Architectural and Environmental Engineering, The University of Texas at Austin, 1 University Station C1761, Austin, TX 78712-0278, USA |
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Abstract: | As leisure travel continues to grow, it has become a critical subject for planners and decision-makers since it significantly
impacts regional economic and social development as well as contributes to emission levels and congestion. Despite being a
significant percentage of our travel, however, leisure travel behavior is still not very well understood. The goal of this
article is to contribute to our understanding of leisure activity participation by considering leisure activity loyalty within
the travel context. In particular, this study focuses on one specific dimension of travel context: travel extent (i.e., whether
an individual participates in a leisure activity on a daily versus a long-distance basis). As such, this article first introduces
a unified conceptual framework for measuring leisure activity loyalties within a travel context, based on two distinct dynamics
of leisure loyalty behavior—destination attachment and activity involvement. Additionally, this article uses a unique 2001
NHTS dataset comprised of households’ daily and long-distance leisure activities to undertake a unique empirical analysis
of five distinct leisure activities using the conceptual framework and a copula-based model methodology. The findings confirmed
that households demonstrate significant loyalties to travel contexts across all leisure activities, especially resting and
sightseeing. |
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