| Comprehensive Evaluation of Modern Enterprise Image with Theory of Fuzzy mathematics |
| |
| 作者姓名： | 谭德庆 胡培 |
| |
| 作者单位： | School of Economics and Management，Southwest Jiaotong University，School of Economics and Management，Southwest Jiaotong University Chengdu 610031，China，Chengdu 610031，China |
| |
| 摘 要： | Introduction Inthedevelopmentofthemarketeconomyandincreasingcompetitionamongenterprises ,amodernenterprisemustestablishesagoodenterpriseimagebesidesdevelopingnewproducts ,improvingthe qualityofproducts ,andsoon ,tosurviveanddevelop .In practice ,theent…
|
| 关 键 词： | 模糊数学 现代企业 企业形象 评价模型 模糊评价 电器企业 青岛市 企业管理 |
Comprehensive Evaluation of Modern Enterprise Image with Theory of Fuzzy Mathematics |
| |
| Tan Deqing Hu Pei.Comprehensive Evaluation of Modern Enterprise Image with Theory of Fuzzy mathematics[J].Journal of Southwest Jiaotong University,2003,11(1):80-84. |
| |
| Authors: | Tan Deqing Hu Pei |
| |
| Abstract: | The multi layered indexes for modern enterprise images are summarized to overcome the shortness of single layered ones in evaluating modern enterprise images. The relevant multi layered evaluation model and algorithm are proposed. As an example, an electrical appliance enterprise in Qingdao city is evaluated with the proposed model and evaluation indexes to show the reasonability of the proposed indexes. |
| |
| Keywords: | evaluation model fuzzy theory enterprise image |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
