A stated choice approach to developing multi-faceted models of activity behavior |
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Authors: | Donggen Wang Aloys Borgers Harmen Oppewal Harry Timmermans |
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Institution: | 1. Department of Mathematics, Zhejiang Normal University, Jinhua 321004, China;2. LaBRI, Université de Bordeaux, 351 cours de la Libération, Cedex, Talence 33405, France;3. Department of Mathematics, Hong Kong Baptist University, 224 Waterloo Road, Kowloon Tong, Hong Kong, China;1. Department of Mathematics, Hong Kong Baptist University, Kowloon Tong, Hong Kong;2. SigOpt, Inc., United States |
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Abstract: | Most existing activity-based models have been developed from revealed preference data. This paper introduces an approach to developing activity-based models from stated preference data. We focus on activity behavior as a multi-facet choice process to decide where and in what sequence to conduct activities, i.e., choice of destination and choice of stop pattern. A design strategy is developed to generate choice experiments that allow the estimation of multi-facet models of activity behavior. The results of an empirical application are reported. The experience and results obtained indicate that the proposed approach does provide a stated preference alternative to the revealed preference approach in developing multi-facet models of activity behavior. |
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