| 客车品牌整合营销传播中的项目管理应用研究 |
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| 引用本文： | 何树昌.客车品牌整合营销传播中的项目管理应用研究[J].客车技术与研究,2012(1):57-60. |
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| 作者姓名： | 何树昌 |
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| 作者单位： | 金龙联合汽车工业（苏州）有限公司,江苏苏州,215026 |
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| 摘 要： | 将项目管理的思想引入到客车行业的品牌整合营销传播之中,重点分析研究客车品牌整合传播中的进度控制和成本管理,以提高客车品牌营销的管理水平和传播效果。
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| 关 键 词： | 客车品牌 项目管理 营销传播 |
Application Research of Project Management to Integration Marketing Communication for Bus / Coach Brand |
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| HE Shu-chang.Application Research of Project Management to Integration Marketing Communication for Bus / Coach Brand[J].Bus Technology and Research,2012(1):57-60. |
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| Authors: | HE Shu-chang |
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| Institution: | HE Shu-chang (Higer Bus Company Limited, Suzhou 215123, China) |
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| Abstract: | The author introduces the ideas of project management to the brand integration marketing commumication in the bus / coach industry, mainly analyse the progress control and cost management of the bus / coach brand integration of communication in building bus brand dissemination mode of project management, it promotes the level of project management and communication effect. |
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| Keywords: | bus / coach brand project management marketing communication |
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