| 汽车服务连锁品牌"兔师傅"规范化建设案例研究 |
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| 引用本文： | 江泉,黄珊珊,刘涛,高彦军.汽车服务连锁品牌"兔师傅"规范化建设案例研究[J].汽车实用技术,2020(3):205-207. |
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| 作者姓名： | 江泉 黄珊珊 刘涛 高彦军 |
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| 作者单位： | 陕西交通职业技术学院,陕西 西安 710018;陕西交通职业技术学院,陕西 西安 710018;陕西交通职业技术学院,陕西 西安 710018;陕西交通职业技术学院,陕西 西安 710018 |
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| 摘 要： | 面对新形势、新业态、新技术、新装备及新理念等给汽车后市场发展带来的新机遇和新挑战。当前,我国汽车服务行业正处于从量到质的转型发展阶段,信息化、品牌化、连锁化、规范化已经成为公认的发展趋势和方向,兔师傅作为汽车服务连锁品牌的成功案例,对其规范建设研究能探索行业发展新思路、新策略,更好地促进我国汽车服务业的转型升级。
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| 关 键 词： | 汽车服务 连锁品牌 规范化建设 案例 |
A Case Study on the Standardized Construction of the Auto Service Chain Brand Master Rabbit |
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| Authors: | Jiang Quan Huang Shanshan Liu Tao Gao Yanjun |
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| Institution: | (Shaanxi Vocational and Technical College of Transportation,Shaanxi Xi'an 710018) |
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| Abstract: | Faced with new situations,new formats,new technologies,new equipment and new ideas,new opportunities and challenges will be brought to the development of the automotive aftermarket.At present,China's auto service industry is in the stage of transformation from quantity to quality.Informationization,branding,chaining and standardization have become recognized development trends and directions.The Master Too are the success case of auto service chain brands.Construc-tion research can explore new ideas and strategies for the development of the industry and better promote the transformation and upgrading of China's auto service industry. |
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| Keywords: | Automobile service Chain brand Standardization construction Case |
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