| 北京市政交通一卡通异形卡营销策略分析 |
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| 引用本文： | 李莹月,席爱华,王秀平.北京市政交通一卡通异形卡营销策略分析[J].城市公共交通,2010(8):52-54. |
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| 作者姓名： | 李莹月 席爱华 王秀平 |
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| 作者单位： | 中国农业大学,北京,100083;北京公交集团第五客运分公司,北京,100026 |
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| 摘 要： | 自2007年6月北京市政一卡通有限公司推出异形卡至今，异形卡的销售取得了一定的成绩，获得了部分市场认可，但经过三年的发展，异形卡仍然存在知名度不高、认可度不够、销售不能达到市场预期的一系列问题。本文分析了一卡通异形卡的销售所存在的问题，并最终提出可行性的营销方案。
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| 关 键 词： | 一卡通公司 异形卡 营销策略 |
Analysis on Marketing Tactics of Abnormity Cards of Beijing City Pass |
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| Li Yingyue,Xi Aihua,Wang Xiuping.Analysis on Marketing Tactics of Abnormity Cards of Beijing City Pass[J].Urban Public Transport,2010(8):52-54. |
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| Authors: | Li Yingyue Xi Aihua Wang Xiuping |
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| Institution: | Li Yingyue Xi Aihua Wang Xiuping(1. China Forestry University 2. No.5 Branch Company, Beijing Public Transportation Holdings, Ltd.) |
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| Abstract: | Since June, 2007, Beijing Municipal Administration ＆ Communications Cards Co, Ltd. has issued the abnormity cards, the sales volume is good with partial market recognition. With three years of abnormity cards development, there are still some problems like low awareness, low recognition, and sales volume under expectation. This paper analyzes the problems in selling abnormity cards, and put forward feasible marketing scheme. |
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| Keywords: | City Pass Company Abnormity Card Marketing Tactics |
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